In 2022 and 2023, sales of e-readers continued to decline at double-digit rates in both volume and value terms, and this trend is expected to continue throughout the forecast period. This is because younger consumers, particularly Generation Z, have developed a stronger preference for physical books over digital devices.
Due to intense competition and substitute products such as smartphones, wearable electronics, and streaming platforms, portable multimedia players entirely disappeared from the local market in 2023, while other portable media players is predicted to have completely exited the category after 2024. Therefore, e-readers and wireless speakers will be the only two product types left in portable players.
Players are expected to continue innovating within wireless speakers to meet consumer demands. While the two leading brands have remained constant since 2018 - Amazon.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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