Portable Players in China

August 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Portable Players industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Portable Players industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Portable Players in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Portable Players in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Portable Players in China - Category analysis

KEY DATA FINDINGS

Weak demand for portable players continues
Even wireless speakers take a hit, as consumers shy away from non-essentials
Potential for emerging e-readers after Kindle’s withdrawal from China
Smarter-than-smart ChatGPT-inspired wireless speakers on the horizon
Table 1 Sales of Portable Players by Category: Volume 2018-2023
Table 2 Sales of Portable Players by Category: Value 2018-2023
Table 3 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 4 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 6 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 7 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 9 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Consumer Electronics in China - Industry Overview

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Portable Players

  • E-Readers
    • Portable Multimedia Players
    • Other Portable Media Players
  • Wireless Speakers

Portable Players

Consist of E-Readers and Portable Media Players.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Portable Players research and analysis database.

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