Over the forecast period, portable players in China is expected to post a slow and steady retail volume decline. Portable media players and e-readers have already been on the decline in the past few years due to obsolete functionalities and strong substitutes, such as smartphones and tablets, and this trend is set to continue in the forecast period.
E-readers has shown weak demand over the past few years. Sales recorded an enormous drop in 2021, even before the category leader, Kindle, announced in mid-2022 that it would exit China.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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