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Country Report

Portable Players in

Portable Players in Taiwan

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for portable media players continues to decline due to multifunctionality of smartphones and tablets for on-the-go viewing

Although overall portable players registered positive retail volume growth in 2019, a stronger performance was hampered by the strong retail volume decline recorded by portable media players, which lack innovation and connectivity, pushing consumers to move to smaller multifunctional devices that are easier to carry whilst travelling, such as smartphones or tablets. Lack of connectivity of portable media players means that they do not support the ongoing trend for streaming apps and can only be used to play downloaded files or discs.

Wireless speakers continues to record impressive performance offering convenience and interactive features

Wireless speakers continued to record stronger retail volume growth in 2019 in line with the general trend across consumer electronics in Taiwan for convenience, in addition to greater portability due to their light weight and smart features, allowing them to be moved around different spaces. Compatibility with smartphones, laptops and tablets is encouraging an increasing number of consumers to purchase wireless speakers, particularly if the devices have unsatisfactory built-in speakers.

Limited demand for e-readers compounded by lack of Chinese language content

E-readers suffered from limited availability in Taiwan, with no local presence for Amazon, while Amazon Kindle only ships to the country via its website in Japan, amongst others. Any consumers interested in owning a Kindle tend to purchase the product through parallel imports, although due to lack of demand there is only one online retailer that offers this service.

COMPETITIVE LANDSCAPE

Strong entry for TicHome in wireless speakers threatens fragile lead of Philips

With such a strong performance by wireless speakers in 2019, most brands in the category recorded impressive retail volume growth rates. Wireless speakers continued to be a highly fragmented landscape, with Philips holding a fragile lead due to the high number of smaller brands entering, encouraged by the dynamic potential of this category.

Apple and Sony record positive performances in declining category

With declining demand for portable multimedia players in 2019, the category was left with only four major players, with Sony and Apple the two most notable, leaving the highest retail volume share for “others”. Unlike other players, Apple and Sony experience stronger performances in their own exclusive outlets as they are able to display a higher number of models and offer professional in-store consultations with specially-trained sales assistants.

Growth potential of wireless speakers to encourage higher number of players and greater innovation

The high growth potential of wireless speakers will not only encourage an increasing number of players to enter over the forecast period but will also lead to further development of functionality. Leading computer player, AsusTek, has collaborated with LG to launch an exclusive wireless smart speaker, Xiao-Bu, on the website 486shop.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Taiwan?
What are the major brands in Taiwan?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for portable media players continues to decline due to multifunctionality of smartphones and tablets for on-the-go viewing

Wireless speakers continues to record impressive performance offering convenience and interactive features

Limited demand for e-readers compounded by lack of Chinese language content

COMPETITIVE LANDSCAPE

Strong entry for TicHome in wireless speakers threatens fragile lead of Philips

Apple and Sony record positive performances in declining category

Growth potential of wireless speakers to encourage higher number of players and greater innovation

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers demand greater innovation before committing to purchasing in saturated market

Smart appliances and multifunctionality increasingly appeal to tech-savvy consumers

Samsung strengthens leadership, while Apple gains one position

Electronics and appliance specialist retailers continues to lose consumers to internet retailing

Innovation and multifunctionality will continue to dictate consumer demand moving forward

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Taiwan

New Report Guarantee

Executive Summary

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PROSPECTS

Demand for portable media players continues to decline due to multifunctionality of smartphones and tablets for on-the-go viewing

Wireless speakers continues to record impressive performance offering convenience and interactive features

Limited demand for e-readers compounded by lack of Chinese language content

COMPETITIVE LANDSCAPE

Strong entry for TicHome in wireless speakers threatens fragile lead of Philips

Apple and Sony record positive performances in declining category

Growth potential of wireless speakers to encourage higher number of players and greater innovation

Overview

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Table of Contents

Portable Players in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for portable media players continues to decline due to multifunctionality of smartphones and tablets for on-the-go viewing

Wireless speakers continues to record impressive performance offering convenience and interactive features

Limited demand for e-readers compounded by lack of Chinese language content

COMPETITIVE LANDSCAPE

Strong entry for TicHome in wireless speakers threatens fragile lead of Philips

Apple and Sony record positive performances in declining category

Growth potential of wireless speakers to encourage higher number of players and greater innovation

CATEGORY DATA

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers demand greater innovation before committing to purchasing in saturated market

Smart appliances and multifunctionality increasingly appeal to tech-savvy consumers

Samsung strengthens leadership, while Apple gains one position

Electronics and appliance specialist retailers continues to lose consumers to internet retailing

Innovation and multifunctionality will continue to dictate consumer demand moving forward

MARKET DATA

SOURCES

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