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Country Report

Portable Players in

Portable Players in Taiwan

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wireless speakers maintain growth due to convenience and versatility

With consumers staying at home as a result of COVID-19, coupled with the increasing penetration of smartphones, portable media players saw further significant decline in 2020. Wireless speakers, however, saw continued double-digit growth, albeit slightly lower than the increase seen in 2019, as consumers find them convenient to use anywhere in the home in conjunction with smartphones.

JBL rises to first place in wireless speakers as TicHome slips in the rankings

Far Eastone Telecommunications Co Ltd launched its own wireless speakers through collaboration with Mobile Voice as its AI provider. Its target groups used to be monthly data plan subscribers for Far Eastone mobile services, and soon expanded its retailing channels to cover those interested in using smart devices at home.

Negligible presence of e-readers, and lack of incentives for consumers to invest

While e-readers remained non-existent in Taiwan in 2020, one local e-book software brand – Read Moo – launched its first new 10.3-inch e-reader in August 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Taiwan?
What are the major brands in Taiwan?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers maintain growth due to convenience and versatility

JBL rises to first place in wireless speakers as TicHome slips in the rankings

Negligible presence of e-readers, and lack of incentives for consumers to invest

RECOVERY AND OPPORTUNITIES

Wireless speakers to see continued growth over forecast period

Greater variety of colourful wireless speakers likely to be introduced

More departures from portable media players category expected

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wireless speakers maintain growth due to convenience and versatility

JBL rises to first place in wireless speakers as TicHome slips in the rankings

Negligible presence of e-readers, and lack of incentives for consumers to invest

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers maintain growth due to convenience and versatility

JBL rises to first place in wireless speakers as TicHome slips in the rankings

Negligible presence of e-readers, and lack of incentives for consumers to invest

RECOVERY AND OPPORTUNITIES

Wireless speakers to see continued growth over forecast period

Greater variety of colourful wireless speakers likely to be introduced

More departures from portable media players category expected

CATEGORY DATA

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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