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Country Report

Portable Players in

Portable Players in Taiwan

15 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smart wireless speakers attract growing interest in Taiwan

Due to rising smartphone usage and the wide availability of fast and affordable internet access, Taiwanese consumers are rapidly abandoning CDs in favour of music in digital format, including streaming services. Whereas CDs take up space in the home, digital music files can be saved in cloud networks, meaning they need not take up storage space on smartphones or computers.

Lack of connectivity causes demand for portable media players to decline

Despite rising demand for wireless speakers, overall growth in retail volume sales for the portable players category in 2018 was sluggish. This was due to the poor performances of portable media players and e-readers, both of which suffered from a lack of innovation and direct substitution by multifunctional smartphones and tablets.

Internet retailing set to gain ground in wireless speakers distribution

Electronics and appliance specialist retailers remained the leading distribution channel for portable players in volume terms in 2018. In recent years, retailers in this channel have adjusted their product assortments in response to the growing popularity wireless speakers.

COMPETITIVE LANDSCAPE

Philips continues to lead wireless speakers

Philips remained the leading brand in wireless speakers in volume terms in 2018. Thanks to its offer of a wide variety of audio products ranging from large in-home audio and cinema devices to smaller portable wireless speakers, Philips benefits from high brand awareness and a trusted reputation for quality among Taiwanese consumers.

Wireless speakers players focus on sound quality to differentiate their brands

Brands such as JBL, Bose and Sony cultivate premium and high quality images to appeal to consumers. These brands offer wireless speakers and headphones marketed as providing superior audio quality with surround sound, longer battery life, more powerful bass and amplifier effects etc.

Manufacturers of smart wireless speakers set to make volume share gains

Given the rising popularity of smart wireless speakers, over the forecast period manufacturers of these devices are expected to make significant volume share gains at the expense of companies focused on declining product types such as traditional portable media players. These manufacturers include Google with its Google Home brand, Amazon with its Amazon Echo and Apple with Apple HomePod.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Taiwan?
What are the major brands in Taiwan?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Taiwan - Category analysis

HEADLINES

PROSPECTS

Smart wireless speakers attract growing interest in Taiwan

Lack of connectivity causes demand for portable media players to decline

Internet retailing set to gain ground in wireless speakers distribution

COMPETITIVE LANDSCAPE

Philips continues to lead wireless speakers

Wireless speakers players focus on sound quality to differentiate their brands

Manufacturers of smart wireless speakers set to make volume share gains

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Portable Players in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smart wireless speakers attract growing interest in Taiwan

Lack of connectivity causes demand for portable media players to decline

Internet retailing set to gain ground in wireless speakers distribution

COMPETITIVE LANDSCAPE

Philips continues to lead wireless speakers

Wireless speakers players focus on sound quality to differentiate their brands

Manufacturers of smart wireless speakers set to make volume share gains

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Taiwan - Category analysis

HEADLINES

PROSPECTS

Smart wireless speakers attract growing interest in Taiwan

Lack of connectivity causes demand for portable media players to decline

Internet retailing set to gain ground in wireless speakers distribution

COMPETITIVE LANDSCAPE

Philips continues to lead wireless speakers

Wireless speakers players focus on sound quality to differentiate their brands

Manufacturers of smart wireless speakers set to make volume share gains

CATEGORY DATA

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

SOURCES

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