Wireless speakers will see continued though slowing volume and current value growth over the forecast period, attracting more consumers with favourable price points and ease of use. These products are inherently in line with demand for portability and their affordability stands out among electronic products.
Though all insignificant brands within portable multimedia players are losing share in 2022, leading player iPod and fourth-ranked Sony both saw stronger performances in their own exclusive outlets in 2021 and the first two quarters of 2022. In these spaces they can display a high number of models and attract brand-loyal fans.
Readmoo’s continued focus on e-readers with regular investment in such a niche area may prompt imported brands such as Amazon’s Kindle to consider participating in Taiwan. One of the biggest hurdles is the lack of e-books in Traditional Chinese, and diversification in this respect would be a huge asset if players were to try to add value and win over local consumers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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