Volume sales for portable players are set to remain low over the forecast period. This is a mature category with limited ongoing growth potential, particularly so as many sole-use devices can be replaced with a multi-functional smartphone.
Wireless speakers, as the saving grace of portable players, will also ultimately reach saturation and maturity, thus meaning limited growth opportunity on a per capita basis remaining.
E-readers will continue on its declining trend over the forecast period. This niche has already reached and passed its point of saturation, thus resulting in ongoing declines ahead with little growth remaining on a per capita basis.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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