There will be continued volume sales decline of portable media players over the forecast period, as the factors that led to the decline over the review period are set to continue into the forecast period. Smartphones and tablets will gradually make portable media players obsolete.
There will be continued, if slowing, volume growth for wireless speakers over the forecast period, as the category will begin to approach maturity. Product development within wireless speakers is likely to focus on improving audio quality with sleek and compact designs.
The uncertain economic outlook could also dampen volume sales over the forecast period. If the war in Ukraine continues to drag on, inflation will continue to rise, pushed up in particular by energy price rises.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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