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Learn moreAug 2019
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The portable players category saw growth in 2019, although this is set to switch to negative growth over the forecast period as the increasing penetration of smartphones impacts demand. New and innovative smartphones from various international brands are very slick and attractive, and offer a high level of functionality.
By contrast to other categories within the portable players environment, wireless speakers are set to gain further popularity in Morocco in coming years, continuing the growth seen in 2019. This will occur as these units are increasingly purchased to pair with smartphones via connectivity such as Bluetooth, enabling higher quality audio from streamed content or recorded videos.
E-readers remained negligible in Morocco in 2019, and this is set to continue over the forecast period. These products face strong competition from smartphones and tablets, especially as the content can be downloaded and uploaded to these devices as well.
Apple Inc leads sales of portable players with its popular iPod brand in portable media players, and Beats in wireless speakers. The company benefits from widespread popularity amongst the younger generation in Morocco.
The growing popularity of wireless speakers in Morocco is driving competition in this category. As wireless speakers are becoming popular especially amongst the younger generation, many companies, such as Sonos Maroc and Apple, have entered this category.
Despite seeing a share decline in 2019, Bose remained the strongest brand in wireless speakers in Morocco. Its leading position is underpinned by its strong brand name, widespread presence across various distribution channels, such as supermarkets, hypermarkets, and independent consumer electronics retailers, as well as online.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Morocco market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.