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Country Report

Portable Players in

Portable Players in Morocco

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Portable players as a whole set to suffer as smartphones take hold...

The portable players category saw growth in 2019, although this is set to switch to negative growth over the forecast period as the increasing penetration of smartphones impacts demand. New and innovative smartphones from various international brands are very slick and attractive, and offer a high level of functionality.

...while wireless speakers benefit from smartphones’ popularity

By contrast to other categories within the portable players environment, wireless speakers are set to gain further popularity in Morocco in coming years, continuing the growth seen in 2019. This will occur as these units are increasingly purchased to pair with smartphones via connectivity such as Bluetooth, enabling higher quality audio from streamed content or recorded videos.

E-readers predicted to remain negligible over forecast period

E-readers remained negligible in Morocco in 2019, and this is set to continue over the forecast period. These products face strong competition from smartphones and tablets, especially as the content can be downloaded and uploaded to these devices as well.

COMPETITIVE LANDSCAPE

Apple maintains lead due to quality and lack of smuggled products

Apple Inc leads sales of portable players with its popular iPod brand in portable media players, and Beats in wireless speakers. The company benefits from widespread popularity amongst the younger generation in Morocco.

Competition intensifies in wireless speakers

The growing popularity of wireless speakers in Morocco is driving competition in this category. As wireless speakers are becoming popular especially amongst the younger generation, many companies, such as Sonos Maroc and Apple, have entered this category.

Bose leads wireless speakers, but sees share eroded by JBL and Sony

Despite seeing a share decline in 2019, Bose remained the strongest brand in wireless speakers in Morocco. Its leading position is underpinned by its strong brand name, widespread presence across various distribution channels, such as supermarkets, hypermarkets, and independent consumer electronics retailers, as well as online.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Morocco?
What are the major brands in Morocco?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Morocco - Category analysis

HEADLINES

PROSPECTS

Portable players as a whole set to suffer as smartphones take hold...

...while wireless speakers benefit from smartphones’ popularity

E-readers predicted to remain negligible over forecast period

COMPETITIVE LANDSCAPE

Apple maintains lead due to quality and lack of smuggled products

Competition intensifies in wireless speakers

Bose leads wireless speakers, but sees share eroded by JBL and Sony

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Smartphones’ impact felt across the market, smuggled products an issue

Consumers seek modern, innovative products, payment options increase affordability

Samsung consolidates lead, local players fail to compete

Specialist retailers remain dominant due to product range and advice, but internet retailing and hypermarkets see shares rise

International brands’ quality/cost ratio trumps price for Moroccan consumers, stifles potential for local players

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Portable players as a whole set to suffer as smartphones take hold...

...while wireless speakers benefit from smartphones’ popularity

E-readers predicted to remain negligible over forecast period

COMPETITIVE LANDSCAPE

Apple maintains lead due to quality and lack of smuggled products

Competition intensifies in wireless speakers

Bose leads wireless speakers, but sees share eroded by JBL and Sony

Overview

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Table of Contents

Portable Players in Morocco - Category analysis

HEADLINES

PROSPECTS

Portable players as a whole set to suffer as smartphones take hold...

...while wireless speakers benefit from smartphones’ popularity

E-readers predicted to remain negligible over forecast period

COMPETITIVE LANDSCAPE

Apple maintains lead due to quality and lack of smuggled products

Competition intensifies in wireless speakers

Bose leads wireless speakers, but sees share eroded by JBL and Sony

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Smartphones’ impact felt across the market, smuggled products an issue

Consumers seek modern, innovative products, payment options increase affordability

Samsung consolidates lead, local players fail to compete

Specialist retailers remain dominant due to product range and advice, but internet retailing and hypermarkets see shares rise

International brands’ quality/cost ratio trumps price for Moroccan consumers, stifles potential for local players

MARKET DATA

DEFINITIONS

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