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Country Report

Portable Players in

Portable Players in Morocco

12 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphones are gradually replacing portable media players

The portable media players category is expected to register a large retail volume decline over the forecast period. Moroccans are increasingly relying on their mobile phones more than ever, especially as the latest audio/visual technologies are integrated and screen sizes become larger, allowing a wide view for the user.

The e-readers category faces different limitations in Morocco

E-books have started being increasingly demanded by Moroccans due to their wide expansion and availability. Moreover, access to free e-books on some websites is supporting the development of this trend among Moroccans, especially as the content can be immediately uploaded to mobiles and tablets and the display adapted accordingly.

Electronics and appliance specialist retailers will continue leading the category

Electronics and appliance specialist retailers is likely to maintain the leading position in distribution channel terms over the forecast period, as its share was so dominant in 2018. This channel is strong supported by professionally trained teams, thanks to international companies, who are familiar with the latest innovations and make sure that product information is shared correctly with consumers.

COMPETITIVE LANDSCAPE

Apple Inc ranks first in portable players

Apple Inc maintained its leading position in portable players in 2018. The main driver behind this success is the fact that the company has two brands in the same category, iPod and Beats.

There is a notable shift in shares within wireless speakers

JBL Co registered the biggest increase in volume share in wireless speakers in 2018. In the same category, Somara SARL, the domestic holder of the Bose brand, recorded the biggest decline in volume share, in the year.

JBL Co products are managed by Samsung Corp

After JBL Co was acquired by Samsung Corp at the end of 2016, the company experienced an important change in its management strategy, as it started following the policies of Samsung Corp, which are pertinent and efficient. To illustrate, JBL products are now better distributed and widely available, thanks to Samsung Corp’s large distribution network; consumers can easily access them through all channels, modern and traditional.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Morocco?
What are the major brands in Morocco?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Morocco - Category analysis

HEADLINES

PROSPECTS

Smartphones are gradually replacing portable media players

The e-readers category faces different limitations in Morocco

Electronics and appliance specialist retailers will continue leading the category

COMPETITIVE LANDSCAPE

Apple Inc ranks first in portable players

There is a notable shift in shares within wireless speakers

JBL Co products are managed by Samsung Corp

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Portable Players in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphones are gradually replacing portable media players

The e-readers category faces different limitations in Morocco

Electronics and appliance specialist retailers will continue leading the category

COMPETITIVE LANDSCAPE

Apple Inc ranks first in portable players

There is a notable shift in shares within wireless speakers

JBL Co products are managed by Samsung Corp

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Morocco - Category analysis

HEADLINES

PROSPECTS

Smartphones are gradually replacing portable media players

The e-readers category faces different limitations in Morocco

Electronics and appliance specialist retailers will continue leading the category

COMPETITIVE LANDSCAPE

Apple Inc ranks first in portable players

There is a notable shift in shares within wireless speakers

JBL Co products are managed by Samsung Corp

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

SOURCES

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