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Country Report

Portable Players in

Portable Players in Morocco

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wireless speakers only category to see positive performance in 2020

2020 saw the portable players category continue the performance of 2019, with products demonstrating largely negative growth, with the exception of wireless speakers. The latter category’s positive performance was maintained despite COVID-19, due to the versatility of these units, and their ability to deliver digital content wirelessly anywhere inside or outside the home via smartphone.

Smartphones represent double-edged sword for category as a whole

In contrast to wireless speakers, portable media players and multimedia players saw significant negative growth continue in 2020. In contrast to wireless speakers, consumers’ increased use of smartphones underpinned this negative performance.

Manufacturers’ strength in wireless speakers key to overall category performance

Apple gained share in wireless speakers in 2020, eroding the leading share held by Somara SARL. This was thanks to the performance of its HomePod and Beats brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Morocco?
What are the major brands in Morocco?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers only category to see positive performance in 2020

Smartphones represent double-edged sword for category as a whole

Manufacturers’ strength in wireless speakers key to overall category performance

RECOVERY AND OPPORTUNITIES

Wireless speakers to see notable growth post-pandemic

Smartphones to continue eroding demand for portable players

E-commerce set to gain share, traditional markets important for Chinese units

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wireless speakers only category to see positive performance in 2020

Smartphones represent double-edged sword for category as a whole

Manufacturers’ strength in wireless speakers key to overall category performance

Overview

Why buy this report?

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Table of Contents

Portable Players in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers only category to see positive performance in 2020

Smartphones represent double-edged sword for category as a whole

Manufacturers’ strength in wireless speakers key to overall category performance

RECOVERY AND OPPORTUNITIES

Wireless speakers to see notable growth post-pandemic

Smartphones to continue eroding demand for portable players

E-commerce set to gain share, traditional markets important for Chinese units

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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