Following the healthy performance in 2020, portable players is set to see demand slow in 2021, translating to a slightly slower rate of retail volume growth. While e-readers experienced a boost from lockdown restrictions in 2020, demand is set wane in 2021 as consumers start to have busier routines again.
Wireless speakers continue to post the best performance within portable players. The increasing penetration of smartphones, coupled with the stay-at-home impact of COVID-19, served to increase demand in 2020, with a slight normalisation expected in 2021.
The rising popularity of wireless speakers has encouraged many players to undertake new launches. In turn, the increasing competition is bolstering the strong performance of the category in 2021.
In the forecast period, wireless speakers is set to drive growth for portable players. Higher rates of working from home by Israeli consumers over the forecast period due to the global pandemic are set to positively affect demand for wireless speakers in coming years.
Portable media players is on track to maintain a double-digit retail volume decline throughout the forecast period. Moving forward, portable media players will be increasingly replaced with smartphones as they offer greater functionality and convenience.
The growth of personal assistant brands such as Amazon Echo and Google Home, with the advancement of AI technology, is expected to continue over the forecast period, shaping the development of wireless speakers. While smart homes are a growing trend in Israel, it remains niche due to high pricing, with the economic fallout of the pandemic making cost a more potent consumer concern.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Portable Players research and analysis database.
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