The competitive landscape within wireless speakers is projected to become increasingly fragmented over the forecast period due to the availability of many different brands, with strong growth projections likely to encourage more players to invest in the category. Despite this, JBL has a significant lead and with the brand continuing to launch new and innovative products across the price spectrum it will be hard for its competitors to topple the brand from its perch.
Portable media players is set to continue its rapid descent throughout the forecast period. These products are increasingly being replaced with smartphones as they offer greater functionality and convenience.
The growth of personal assistant brands such as Amazon Echo and Google Home and the advancement of AI technology is expected to continue over the forecast period, thereby shaping the development of wireless speakers. While smart homes are a growing trend in Israel, it remains niche due to high pricing, with the economic fallout from the pandemic making cost a more potent consumer concern.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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