Increasing consumer awareness of the benefits of extra virgin olive oil have helped grow the consumption and popularity of olive oil. Its versatility and flexibility in terms of cooking and meal preparation are major reasons why consumers are inclined to choose extra virgin olive oil as opposed to other oils.
Australian consumers are becoming more receptive to purchasing private label products, as retailers are working to improve their perception of such products, building trust and a good reputation for their offerings amongst consumers. With the extensive range of formats available and lower average unit prices per litre in comparison with brands, private label products from different retailers have collectively proven to be especially popular, occupying three out of the top five positions within edible oils in retail value terms.
Australians are amongst the largest consumers of olive oil, consuming almost two litres per person in a year. To educate consumers about the benefits of olive oil, the International Olive Council is launching a three-year campaign in Australia.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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