June 2018 saw China introduce a new regulation requiring blended edible oil to specify the proportions of different types of oil used in its production. The regulation was brought in because of concerns about false advertising and some manufacturers using high quantities of low-value oil while claiming a high content of high-value oil.
Peanut oil gained in popularity at the end of the review period thanks to its high Omega-6 fatty acid content and appealing smell. With Omega-6 fatty acids contributing to growth and development, as well as normal brain function, peanut oil is seeing demand bolstered by increasing consumer interest in health and nutrition.
Targeting younger consumers who are used to online shopping, edible oils manufacturers are working to develop their presence on major e-commerce platforms such as JD.com and Tmall.
Yihai Kerry Oils & Grains (China) Co Ltd and China National Cereals, Oils & Foodstuffs Imp & Exp Corp (COFCO) remained the clear leaders in edible oils in 2019. The leading companies benefit from extensive product portfolios and intensive marketing activity.
A subsidiary of Singapore-based, Wilmar International, the market-leader, Yihai Kerry, has a comprehensive product portfolio covering almost all major oil types. The company has developed high levels of brand awareness through consistent investment in marketing activity.
Domestic company, COFCO closed the gap on Yihai Kerry in the final year of the review period as it benefited from synergies resulting from its acquisition of China National Fortune Marketing Co Ltd, which enhanced its distribution and campaigning capabilities. Moreover, the company has invested significant resources in increasing consumer-awareness of the Fortune brand, with marketing activity including Fortune becoming an official edible oil of China’s national athletes.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Edible Oils industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Edible Oils in China market research report includes:
Our market research reports answer questions such as: