Executive Summary

Nov 2019
PROSPECTS
Blended oil market subject to new regulation

June 2018 saw China introduce a new regulation requiring blended edible oil to specify the proportions of different types of oil used in its production. The regulation was brought in because of concerns about false advertising and some manufacturers using high quantities of low-value oil while claiming a high content of high-value oil.

Other edible oil sees growth driven by rising consumer health-consciousness

Peanut oil gained in popularity at the end of the review period thanks to its high Omega-6 fatty acid content and appealing smell. With Omega-6 fatty acids contributing to growth and development, as well as normal brain function, peanut oil is seeing demand bolstered by increasing consumer interest in health and nutrition.

Internet retailing and small packaging proving popular

Targeting younger consumers who are used to online shopping, edible oils manufacturers are working to develop their presence on major e-commerce platforms such as JD.com and Tmall.

COMPETITIVE LANDSCAPE
Challenging environment for smaller players

Yihai Kerry Oils & Grains (China) Co Ltd and China National Cereals, Oils & Foodstuffs Imp & Exp Corp (COFCO) remained the clear leaders in edible oils in 2019. The leading companies benefit from extensive product portfolios and intensive marketing activity.

Yihai Kerry Oils & Grains (China) Co Ltd further consolidates its leading position

A subsidiary of Singapore-based, Wilmar International, the market-leader, Yihai Kerry, has a comprehensive product portfolio covering almost all major oil types. The company has developed high levels of brand awareness through consistent investment in marketing activity.

COFCO gains share thanks to synergy effect and considerable promotional support

Domestic company, COFCO closed the gap on Yihai Kerry in the final year of the review period as it benefited from synergies resulting from its acquisition of China National Fortune Marketing Co Ltd, which enhanced its distribution and campaigning capabilities. Moreover, the company has invested significant resources in increasing consumer-awareness of the Fortune brand, with marketing activity including Fortune becoming an official edible oil of China’s national athletes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in China?
  • What are the major brands in China?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in China - Category analysis

HEADLINES

PROSPECTS

Blended oil market subject to new regulation
Other edible oil sees growth driven by rising consumer health-consciousness
Internet retailing and small packaging proving popular

COMPETITIVE LANDSCAPE

Challenging environment for smaller players
Yihai Kerry Oils & Grains (China) Co Ltd further consolidates its leading position
COFCO gains share thanks to synergy effect and considerable promotional support

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Urbanisation shaping demand trends
Health-awareness increasingly manifested in demand for natural products
Competitive environment favouring major brand manufacturers
Demand for convenience driving foodservice and shaping retail innovation
Ongoing growth but with notable constraints

FOODSERVICE

Sales to Foodservice
Pressure to deliver quick but standardised food boosts demand for packaged products
Brand manufacturers increasingly looking to retail
Substitutes for milk performing well in foodservice
Consumer Foodservice
Growing emphasis on food innovation
Exposure through foodservice has the potential to boost retail sales
Blurring of distinctions between consumer foodservice and retail

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources