Edible oils is anticipated to respond well to the pandemic in 2020 overall, with current value sales rising noticeably. The main reason edible oils will see growth is due to increased consumption opportunities during lockdown.
Tovarna Olja Gea dd, will continue to dominate edible oils in 2020. Towards the end of the review period, player lost shares when they were present on a list of players whose olive oils did not meet government standards.
Prior to the pandemic, the health and wellness trend was having a strong influence on edible oils. As well as consumers paying more attention to nutrition, calories and labels, the government announced in 2019 that items can only use 2 grams of trans fat per 100 grams of total fat.
After performing well in response to the pandemic, edible oils is predicted to see slowed growth at the start of the forecast period due to the economic downturn. With the employment rates expected to continue rising, many consumers will have their disposable incomes erased which will severely restrict their purchasing power.
Olive oil is anticipated to recover at the start of the forecast period after seeing slowed current value growth in response to the pandemic. As more consumers seek healthier products, olive oil will benefit from its healthy positioning as the public perceive the Mediterranean diet to be healthy, which uses a lot of olive oil in it.
The health and wellness trend is anticipated to gather speed in response to the health crisis as more consumers have realised the importance of overall health, in particular the impact diet can have on the immune system. Consequently, other edible oils is anticipated to see strong growth over the forecast period due to its healthy positioning.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Edible Oils research and analysis database.
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