Following a long contraction period in volume demand for edible oils, the rate of decline has eased in 2019. Value sales, on the other hand, experienced a steady recovery in the same period and showed a strong performance in 2019.
Olive oil recorded a positive performance, however, in 2019, growth was hampered by findings from the bureau of food safety. Following an investigation from Europol, in which large quantities of fake virgin olive oil were discovered in EU, Slovenian bureau of food safety did similar investigation on their own domestic products.
The health and wellness trend is influencing edible oils and will shape the future of product development. As well as consumers paying more attention to nutrition, calories and labels, the government announced in 2019 that items can only use 2 grams of trans fat per 100 grams of total fat.
Tovarna Olja Gea dd, continues to lead edible oils, with almost a quarter of value share. However, the player lost share in 2019 when they were present on a list of players whose olive oils did not meet government standards.
In 2019, Univerzal Commerce Ljubljana introduced Clearly Canola Oil and Clearly Canola Oil-Based Cooking Spray non-GMO. These were daring innovations from the player, particularly as spray oil is not a standard format in Slovenia, but is a clear response to the health and wellness trend.
The government investigation that revealed unsatisfactory edible oils benefited private label in 2019, as private label items were exempt from the list. The exception to this was Dm Bio – however, the share of the player was too low to have an overall impact on private label share.
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