Segmentation will continue to add value to edible oils over the forecast period. Most Swedish consumers will purchase lower-cost private label varieties to use for cooking as well as more premium options for the use on salads and so on.
The premiumisation trend will remain robust within edible oils, with premium-positioned brands and premium private label options gaining in popularity and pushing value. Organic ranges from private label players ICA I Love Eco and Änglamark are successful examples of premiumisation within private label, and the trend is set to gather ground over the forecast period.
Private label is predicted to continue gaining share at the expense of branded players throughout the forecast period. Private label already accounts for more than 50% of edible oils in Sweden, with the main reason being that it offers many of the same qualities offered by brands but at a lower price point.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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