Executive Summary

Nov 2018
PROSPECTS
Little change within edible oils

The category of edible oils is highly stable, with little room for innovation or change. Barring any large-scale disruptions or shocks, the category is set to be driven primarily by macroeconomic and demographic trends and factors.

Rapeseed – the domestic, organic oil – is in recovery

Rapeseed is a staple Swedish crop, used both as a stand-alone cooking ingredient (cooking and frying oil) and as an ingredient in many other products, such as margarine. Rapeseed production took a substantial hit in 2015 when the EU introduced a ban on certain insecticides, on which the rapeseed industry depended to maintain profitability.

Olive oil – the non-domestic staple

Although mainly used in salads and as a topping, it is today quite common to see olive oil used for frying as well. Many Swedish consumers buy one mild and cheap olive oil for frying and a stronger more-accentuated one for use as a spice in dressings and salads.

COMPETITIVE LANDSCAPE
Di Luca & Di Luca maintains its lead

In 2018, edible oils was led by Di Luca & Di Luca, which offered its brand Zeta in stores across the country. Di Luca & Di Luca is a Swedish–Italian company specialised in the Mediterranean diet: its products are instantly recognisable for Swedish consumers and it achieves excellent store shelf space.

Stability and story – keys to dominance

The most successful corporate strategies within edible oils remain those of Di Luca & Di Luca and ICA Sverige. Di Luca & Di Luca is strong focused on niche areas, concentrating on a narrow range of products, highlighting the unique story of its brand and providing distinctive product packaging design.

Brand diversification rounding the competition

With the category of edible oils being stable bordering on stagnant, Di Luca & Di Luca, the leader, is attempting to diversify its offering by launching new brands – such as Ppura – across several categories, attempting to compete with new types of flavoured oil. Whether this attempt at innovation is successful remains to be seen; it can be expected to sharpen the competition with all other premium players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Sweden?
  • What are the major brands in Sweden?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Sweden - Category analysis

HEADLINES

PROSPECTS

Little change within edible oils
Rapeseed – the domestic, organic oil – is in recovery
Olive oil – the non-domestic staple

COMPETITIVE LANDSCAPE

Di Luca & Di Luca maintains its lead
Stability and story – keys to dominance
Brand diversification rounding the competition

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected
Drought and wildfires to help private label?
Harsher competition than normal
Online retail and fears of a property crisis
Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice
Vegan to foodservice
Alternative proteins and “superfoods”
Origin matters
Consumer Foodservice
Online retail
More of the same
Experimental disruption

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources