Edible oils is not set to be negatively impacted by the outbreak of COVID-19, as the product remains a staple ingredient for the home. Therefore, demand for edible oils will continue throughout the pandemic, benefiting from a preference for frying food in Indonesia, which drives positive growth.
The outbreak of COVID-19 led to the emergence of home industries. Families or individuals running their businesses saw increased success during the pandemic period, supported by a movement encouraging consumers to buy products from small, local businesses.
Salim Ivomas Pratama Tbk PT is set to retain its lead in 2020, followed by Bina Karya Prima PT, which is set to record a double-digit rise in value growth. Bimoli remains the leading product, followed by Tropical from Bina Karya Prima PT and Sania from Sari Agrotama Persada PT.
Both volume and value growth is set to improve year-on-year across the forecasts period, driven by palm oil; being a cheap and affordable option for consumers to turn to following the outbreak of COVID-19, where price-sensitivity is set to increase. Furthermore, palm oil will continue to benefit from its wide distribution; the products are commonly available in modern retailers such as supermarkets, hypermarkets and convenience stores as well as in traditional grocery retailers such as independent small grocers and small kiosks.
Polarisation in packaging is expected across the forecast period, as the economic recession impacts the country. For consumers with more disposable income, they will continue to opt for products with larger packaging, such as two litres size bottles, which enable them to get more quantity, for a lower price.
E-commerce is expected to play an important role across the forecast period. With some consumers having switched to the channel during the COVID-19 pandemic, growth is predicted to continue across the next five years, as consumers adapt their purchasing behaviours.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Edible Oils industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Edible Oils research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page