Executive Summary

Nov 2019
PROSPECTS
Other edible oil continues to dominate due to its wide availability and low prices

Peruvians tend to use edible oils when cooking most meals, including animal proteins such as chicken or red meat, as well as rice and grains. Almost all cooked dishes in the country have a base or foundation of fried garlic, onion and other spices, with edible oils used in all Peruvian homes, despite income level or ethnic background.

Health trend supports growth of specific types of oils, although other edible oil will continue to rule

In 2018/2019, specific seed or vegetable oils such as corn or sunflower oil recorded strong retail volume growth as consumers perceive these products as beneficial to their health compared to those made from different sources.

Foodservice operators usually purchase unpackaged/bulk edible oils

Unpackaged oil is commonly bought by foodservice operators, mainly poultry restaurants which are common throughout the country, to prepare French fries as well as a base for chicken seasoning. Some of these bulk purchases are also provided by important manufacturers such as Alicorp and the main characteristic is the low unit price for edible oil produced using mixed seeds and vegetables.

COMPETITIVE LANDSCAPE
Strong domestic production of olive oil, although the majority is exported

Although olive oil production remains limited in Peru, it witnessed rapid growth in 2017 and 2018, with optimistic projections for 2019 and 2020. Olive oil is mainly produced in the southern coastal region of the country, which enjoys a favourable microclimate.

Private label gains ground

The ongoing expansion of supermarkets/hypermarkets and more recently of discounters boosted the penetration of private label in edible oils towards the end of the review period, as most consumers do not perceive any great differences between these ranges and traditional brands, despite the efforts of some manufacturers to promote specific benefits. Consumers are used to comparing different products at the time of purchase, looking for the product with lower unit prices, which indicates that only a limited number of consumers are loyal to one brand.

Manufacturers begin to promote specific benefits

Manufacturers are beginning to promote specific benefits or functionality of their edible oils in an effort to attract consumers, offering a variety of properties, including a healthy life, a lower percentage of saturated fats or good frying with even browning, which imparts flavour to a meal. Despite this, the prices of the various brands in each category are similar, and manufacturers are emphasising these benefits as value-added features to attract customers rather than as a reason to charge higher prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Peru?
  • What are the major brands in Peru?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Peru - Category analysis

HEADLINES

PROSPECTS

Other edible oil continues to dominate due to its wide availability and low prices
Health trend supports growth of specific types of oils, although other edible oil will continue to rule
Foodservice operators usually purchase unpackaged/bulk edible oils

COMPETITIVE LANDSCAPE

Strong domestic production of olive oil, although the majority is exported
Private label gains ground
Manufacturers begin to promote specific benefits

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources