The biggest threat to edible oils in Guatemala is posed by contraband, mainly illegal brands entering from Mexico. Many of these products have the same names as Guatemalan brands, such as Patrona, which makes it hard for consumers to distinguish between the legal and the illegal brands.
Olive oil continues to be the fastest growing edible oil in Guatemala. It is usually imported, and consumers use it sparingly for salads and special meals (this is the main reason why it remains one of the smallest categories among edible oils).
Several pack types are used for edible oils in Guatemala. Premium oils like olive oil are usually packaged in glass containers.
Domestic company SA Alimentos Ideal dominates sales of edible oils in Guatemala. The company has a wide product portfolio with two leading brands: Ideal and Patrona.
Guatemala is an agricultural country, and palm oil plantations have grown. This is the main source of edible oils in Guatemala, and domestic companies like SA Alimentos Ideal, SA Olmeca, and Naturaceites SA feature with strong participation.
Strong marketing campaigns are observed in edible oils, mainly with participation from leading brands, Ideal, Olmeca, and Capullo. These brands use television commercials and social media pages to show recipes that are easy to prepare and use their oils.
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