Price will likely remain an essential driving factor in edible oils over the forecast period. During the review period, consumers in Guatemala were extremely price sensitive, easily switching between brands for small price differentials.
Since the pandemic, many consumers have focused on healthier lifestyles to avoid infections and strengthen their immunity. Many edible oils can raise cholesterol which is detrimental to heart health.
The leading brands are set to remain active in both traditional and digital advertising and marketing and will focus on promoting the healthy, natural attributes of products. Health will remain a highly pertinent topic, and over the forecast period, players will continue turning to social media in an attempt to deliver their messages and boost demand.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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