Executive Summary

Nov 2018
PROSPECTS
Contraband is the biggest threat to edible oils

The biggest threat to edible oils in Guatemala is posed by contraband, mainly illegal brands entering from Mexico. Many of these products have the same names as Guatemalan brands, such as Patrona, which makes it hard for consumers to distinguish between the legal and the illegal brands.

Olive oil continues to register strong growth

Olive oil continues to be the fastest growing edible oil in Guatemala. It is usually imported, and consumers use it sparingly for salads and special meals (this is the main reason why it remains one of the smallest categories among edible oils).

Variety in packaging

Several pack types are used for edible oils in Guatemala. Premium oils like olive oil are usually packaged in glass containers.

COMPETITIVE LANDSCAPE
Alimentos Ideal dominates edible oils

Domestic company SA Alimentos Ideal dominates sales of edible oils in Guatemala. The company has a wide product portfolio with two leading brands: Ideal and Patrona.

Domestic brands dominate edible oils

Guatemala is an agricultural country, and palm oil plantations have grown. This is the main source of edible oils in Guatemala, and domestic companies like SA Alimentos Ideal, SA Olmeca, and Naturaceites SA feature with strong participation.

Marketing campaigns

Strong marketing campaigns are observed in edible oils, mainly with participation from leading brands, Ideal, Olmeca, and Capullo. These brands use television commercials and social media pages to show recipes that are easy to prepare and use their oils.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Edible Oils in Guatemala

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Guatemala?
  • What are the major brands in Guatemala?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources