Manufacturers should focus on the quality of the edible oil as consumers are increasingly aware and conscious of what the consume and the importance of clean eating. The health benefits offered by a product are influencing purchasing decisions and it is of utmost importance to provide consumers with products that are trusted and that can be consumed by the whole family.
Heavy advertising is carried out by the edible oil manufacturers in Pakistan, with television commercials being especially important as they highlight the nutritional value of the edible oil, as well as portray the importance of a healthier choice of oil to benefit the health of the whole family.
Supermarkets gained further share in 2022; however, small traditional grocers lead sales of edible oils in Pakistan and will continue to do so over the forecast period. Pakistani consumers either have no access modern outlets or cannot afford their prices, and despite ongoing urbanisation and a growing middle class, most population growth is from low- and mid-income households who are not using modern grocers.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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