Foodservice closures as a result of lockdown measures will have a heavy impact on foodservice volume sales of edible oils in 2020, with decline being expected as a result. While the reopening of foodservice outlets will bolster sales in the second half of the year, this will be insufficient to prevent overall decline.
There will be a continued movement from unpackaged oil to packaged edible oils among low-income households in 2020. Consumers will also increasingly opt for well-known brands as their focus on health and hygiene increase.
Dalda Foods will remain the largest player in edible oils in Pakistan in 2020, although shares will remain heavily fragmented. Along with second-placed Habib Oil Mills, Dalda continues to play an important role in encouraging consumers to switch from unpackaged to packaged products.
Most foodservice players in Pakistan will continue to use unpackaged edible oils in the forecast period in order to keep costs low. During the 2020 lockdown, declining demand from foodservice due to the closure of outlets during lockdown resulted in packaged edible oils gaining share due to rising at-home consumption.
Rapeseed and other economical vegetable oils are expected to drive growth over the forecast period, with rapeseed oil set to remain the leading product area in terms of volume sales and “other” edible oils expected to see the strongest retail volume growth. Economic uncertainty and potential pay cuts for many mid-income consumer households will slow down growth for the more expensive product areas such as olive oil.
E-commerce will remain a highly niche distribution channel for edible oils in 2020 but is expected to see its value share double in the year. A growing number of consumers opted to buy groceries via e-commerce during the lockdown, in order to minimise trips to stores.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Edible Oils research and analysis database.
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