Edible oils saw strong retail volume and current value growth in 2019. By far the best performance was seen by rapeseed oil.
In 2018, volume sales of olive oil were negatively affected by drought in major production areas in the Mediterranean. The drought in Italy, Spain, Tunisia and Greece led to increasing prices of olive oil in the UK.
Spray oils are becoming more popular, as increasingly health-conscious consumers are trying to cut down on the calories they consume. Spray oils offer convenience in terms of portion control, which is a feature desired by consumers.
Despite the slowdown in price growth within olive oil following the stronger harvest, private label continued to perform well in 2019, increasing its dominance, as consumers were more price-sensitive. The private label value share increased in 2019, as was seen in most years of the review period.
As a result of the continued rise of private label, branded edible oils suffered a loss of share in 2019. The biggest player in edible oils, Princes, owner of the Napolina, Olivio, Crisp 'n' Dry, Pura and Mazola brands, posted a value decline for a fifth consecutive year.
After the high growth of coconut oil in previous years, most private label lines launched their own variants. The lower prices of private label products resulted in a slowdown in value growth in coconut oil, and thus other edible oil, although a dynamic performance was still seen in 2019.
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