Executive Summary

Nov 2019
PROSPECTS
Sunflower and seed oils dominate sales, however future purchases are threatened as consumers eat out more

Sunflower and seed oils dominate sales of edible oils in Estonia, predominantly as they are a part of the country’s Soviet heritage. Liquid margarine is also generally absent on store shelves, with Estonians primarily using edible oils in their place.

Despite being a threat to fried food, rising health awareness drives growth in olive oil consumption

The population of Estonian generally enjoy fried meals, a factor which boosts value and volume sales of edible oils. Additionally, tourism and foodservice increase the demand for edible oils, which contribute to price growth.

Health, quality and convenience gain importance in purchasing decisions

Edible oils are not widely used in the preparation of salads in Estonia, with many consumers traditionally favouring sour cream or salad dressings instead. However, just as rising health awareness is expected to drive growth in consumption of salads among Estonians over the forecast period, it should also encourage more people to start using edible oils to prepare this type of food.

COMPETITIVE LANDSCAPE
Smaller players benefit from offering niche varieties that larger manufacturers do not provide

Although large multinationals maintained a strong presence in edible oils in Estonia in 2019, smaller players were also well represented, and in many cases were among the most dynamic performers. Since it is difficult for smaller players to stand out with standard products, they generally focus on more specialised or niche areas.

Most players use economy price-points to sell, but high quality is becoming increasingly important in Estonia

Most brands pursue economy-style aesthetics and packaging in Estonia, preferring plastic over glass bottling, appealing through being an economy-level offering. Examples of this include Oilio’s vegetable oil and Risso’s rapeseed oil, which come in plus-size plastic packaging at low costs.

Edible oils are primarily imported however local player Scanola Baltic AS offers fierce competition

Edible oils are primarily imported, with almost all offerings being from international players, with American owned Associated Oil Packers leading edible oils with its offering Risso. As most players are foreign, brand profiles are generic and global in style.

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Edible Oils in Estonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Estonia?
  • What are the major brands in Estonia?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Estonia - Category analysis

HEADLINES

PROSPECTS

Sunflower and seed oils dominate sales, however future purchases are threatened as consumers eat out more
Despite being a threat to fried food, rising health awareness drives growth in olive oil consumption
Health, quality and convenience gain importance in purchasing decisions

COMPETITIVE LANDSCAPE

Smaller players benefit from offering niche varieties that larger manufacturers do not provide
Most players use economy price-points to sell, but high quality is becoming increasingly important in Estonia
Edible oils are primarily imported however local player Scanola Baltic AS offers fierce competition

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

Increase in living standards supports the development of packaged food
Increased consumer purchasing power supports manufacturers
Successful players follow the trends
Competition remains intense among grocery chains
Positive outlook for the economy to support sales

FOODSERVICE

Sales to Foodservice
Changes in consumer habits also impact foodservice suppliers
Sanitex and Kaupmees continue to lead
Importance of the as-cheap-as-possible strategy diminishes
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources