The main competitive strategy within edible oils is pricing, with leading players lowering their unit prices through promotional activity as they attempt to maintain sales among price-sensitive consumers. In addition, private label players are offering similar ranges addressing the leading trends, with these affordable products constraining overall unit price growth.
The pandemic and subsequent restrictions saw many consumers cooking at home from scratch out of necessity. For many South Africans, this is the more affordable option compared to purchasing ready meals or ordering takeaway/home delivery.
While many South Africans are cooking more often at home, the demand for convenient fast food is also increasing. This is because rising numbers of consumers are time-poor, resulting in increasing demand for edible oils through foodservice.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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