Executive Summary

Nov 2019
PROSPECTS
Domestic products gain further popularity as average unit prices of cooking oils rise

Among edible oils, domestically-sourced products are witnessing a rise in popularity in Ireland. In particular, locally-grown rapeseed oil, which has one of the lowest unit prices, is expected to gain major importance.

Consumers demand healthier edible oils as they pursue health and wellness

Edible oils in Ireland remains dynamic, with competition between different categories mainly focusing on health and wellness attributes. More consumers are cooking meals from scratch in order to know what is contained in their food.

Mild weather and drought across the EU impact rapeseed oil production

A mild winter at the start of 2019 boosted the growth of rapeseed crops in Europe but also led to insect damage and kept some regions dry. This has limited the prospects for recovery from severe drought in 2018 which caused a sharp drop in the area sown with rapeseed within the EU.

COMPETITIVE LANDSCAPE
Aldi supports local producers

Irish consumers tend to show less loyalty to household names. Despite the good economic climate in Ireland, consumers continue to buy unbranded edible oils as they see very little difference between these and branded products.

New rapeseed oil Collar of Gold leads the way for premium cooking oils

Collar of Gold is a new brand of rapeseed oil made from seeds produced by Irish farmers. Its unique selling point is that it combines a high nutritional content, including Omega 3 and 6, with a mild taste and high heat stability.

More brands adopt convenient spray formats to help consumers reduce calories

Edible oils in spray format are expected to gain better visibility on retail shelves, including brands such as Filippo Berio and Fry light as well as brand extensions of existing products. These products are popular with consumers who are trying to cut down on calories.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Ireland?
  • What are the major brands in Ireland?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Ireland - Category analysis

HEADLINES

PROSPECTS

Domestic products gain further popularity as average unit prices of cooking oils rise
Consumers demand healthier edible oils as they pursue health and wellness
Mild weather and drought across the EU impact rapeseed oil production

COMPETITIVE LANDSCAPE

Aldi supports local producers
New rapeseed oil Collar of Gold leads the way for premium cooking oils
More brands adopt convenient spray formats to help consumers reduce calories

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit
New product development focuses on consumers’ demand for more vegan options and more protein
Players launch more products that offer healthy convenience to time-pressed consumers
Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money
Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance
Consumer Foodservice
Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources