Among edible oils, domestically-sourced products are witnessing a rise in popularity in Ireland. In particular, locally-grown rapeseed oil, which has one of the lowest unit prices, is expected to gain major importance.
Edible oils in Ireland remains dynamic, with competition between different categories mainly focusing on health and wellness attributes. More consumers are cooking meals from scratch in order to know what is contained in their food.
A mild winter at the start of 2019 boosted the growth of rapeseed crops in Europe but also led to insect damage and kept some regions dry. This has limited the prospects for recovery from severe drought in 2018 which caused a sharp drop in the area sown with rapeseed within the EU.
Irish consumers tend to show less loyalty to household names. Despite the good economic climate in Ireland, consumers continue to buy unbranded edible oils as they see very little difference between these and branded products.
Collar of Gold is a new brand of rapeseed oil made from seeds produced by Irish farmers. Its unique selling point is that it combines a high nutritional content, including Omega 3 and 6, with a mild taste and high heat stability.
Edible oils in spray format are expected to gain better visibility on retail shelves, including brands such as Filippo Berio and Fry light as well as brand extensions of existing products. These products are popular with consumers who are trying to cut down on calories.
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