Executive Summary

Nov 2018
PROSPECTS
Edible oils grows in response to improved macroeconomic situation

During 2018, edible oils grew in Azerbaijan, attributed to macroeconomic restoration and improved living conditions of local consumers. Accelerated growth of edible oils in 2018 was also supported by penetration of major oils, including olive oil, sunflower oil, corn oil and others, as cheaper and sometimes also perceived healthier alternatives to butter and spreads.

Olive oil records fastest growth due to health and wellness trends

In 2018, olive oil recorded the best sales growth in edible oils with increasing consumer awareness of health and wellness trends. Hot pressed olive oil and cold pressed olive oil are both represented in Azerbaijan, although the former has wider distribution and is more available through grocery retailers rather than cold pressed oil.

Modern retailing development supports growth and saturation of edible oils

The retailing landscape was characterised in 2018 by the rapid growth of modern grocery retailers, such as convenience stores, supermarkets, hypermarkets and discounters.

COMPETITIVE LANDSCAPE
Baku Yag & Gida Senaye ASC retains strong leading position in edible oils

Baku Yag & Gida Senaye ASC remained the undisputed edible oils leader in Azerbaijan during 2018, due to strong established relationships with retailers, specifically modern grocery retailers, which swiftly grew over the review period and are expected to continue doing so over the forecast trend. Being connected to the modern retailing network allows Baku Yag & Gida Senaye to benefit from favourable shelf positioning and the advantage of running promotions and carrying out successful in-store marketing activities.

Local manufacturers record a better performance in 2018

During 2018, domestic production continued to account for the major part of edible oils’ sales in Azerbaijan. Stronger positions of local brands were attributed to their longstanding history in the country and more affordable prices, offered to consumers by domestic producers.

New product launches claim health and wellness in 2018

During 2018, companies limited their new offerings by economy-positioned products and those claiming health and wellness trends. Oil mixes, such as Oleina Olive Sunflower by Bunge Ltd, were introduced locally and offered health claims such as using olive products at affordable prices, and mixing them with comparatively cheaper edible oils.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to grow in 2018
Packaged food sales grow steadily in Azerbaijan after the macroeconomic recession
Local companies lead due to more competitive prices
Modern grocery retailers support packaged food volume sales
Packaged food to see growth in the forecast period

FOODSERVICE

Sales to Foodservice
Improved macroeconomic situation helps sales to foodservice to grow
Local companies lead sales to foodservice
Ice cream and frozen desserts foodservice sales grow fastest in 2018

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources