The ongoing decline in volume sales of olive oil in Portugal is expected to come to an end during the early part of the forecast period as the category is showing signs of a recovery. This can be attributed to the production of olive oil in Portugal increasing.
Demand for healthier products is driving innovation in vegetable and seed oil in Portugal. Demand for “pure” vegetable and seed oil, meaning oils produced from only one species and perceived as healthier, is increasing, and with it new products are being launched.
Premiumisation appears to be the way forward for olive oil in Portugal, with virgin and extra-virgin olive oil continuing to do well. Smaller packs are being launched in addition to the usual 2-or 5-litre PET packs or 0.
Price promotions remained key in 2018 with regard to many fast moving consumer goods in Portugal, with these often being a combined effort from modern grocery retailers and manufacturers to boost sales. However, consumer addiction to price promotions is something of a problem as the omni-presence of such promotions means that consumers have come to expect them and will only buy certain products when they are offered on promotion.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Edible Oils industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Edible Oils in Portugal market research report includes:
Our market research reports answer questions such as: