Executive Summary

Dec 2018
PROSPECTS
Olive oil expected to return to volume growth over the forecast period

The ongoing decline in volume sales of olive oil in Portugal is expected to come to an end during the early part of the forecast period as the category is showing signs of a recovery. This can be attributed to the production of olive oil in Portugal increasing.

Specialisation and niches to address health and wellness trends

Demand for healthier products is driving innovation in vegetable and seed oil in Portugal. Demand for “pure” vegetable and seed oil, meaning oils produced from only one species and perceived as healthier, is increasing, and with it new products are being launched.

COMPETITIVE LANDSCAPE
Premiumisation the way forward in olive oil?

Premiumisation appears to be the way forward for olive oil in Portugal, with virgin and extra-virgin olive oil continuing to do well. Smaller packs are being launched in addition to the usual 2-or 5-litre PET packs or 0.

Price promotions

Price promotions remained key in 2018 with regard to many fast moving consumer goods in Portugal, with these often being a combined effort from modern grocery retailers and manufacturers to boost sales. However, consumer addiction to price promotions is something of a problem as the omni-presence of such promotions means that consumers have come to expect them and will only buy certain products when they are offered on promotion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Portugal?
  • What are the major brands in Portugal?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand
Health and convenience drive growth
Private label remains strong but loses share
Modern grocery retailing sees share eroded
Positive outlook

FOODSERVICE

Sales to Foodservice
Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales
Consumer Foodservice
Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources