Executive Summary

Nov 2018
PROSPECTS
Traditional products are still popular but there is space for special products

Edible oils remained a stable category in 2018. Volume sales dropped slightly due to the declining population, while busier lifestyles meant fewer households cooking meals from scratch at home.

Rapeseed oil sees biggest expansion in value sales terms

2018 saw rapeseed oil record the highest increase in retail value sales. This growth was supported by rising demand as Hungarians, especially younger generations, are increasingly interested in experimenting and trying new types of edible oils.

The expansion of sales is hindered by maturity and limited innovation

Due to the maturity of edible oils, most players in the category struggle when it comes to launching new products. Among the few examples of innovations in 2018 were NT Kft’s Kunsági Éden Special, which is a first-pressed product manufactured using a mild refining technology.

COMPETITIVE LANDSCAPE
Bunge leads a highly competitive category by trying to enhance consumer loyalty

Bunge Növényolajipari Zrt managed to maintain its leading position in edible oils in 2018 despite strong competition. The company continues to invest in advertising campaigns to maintain interest in its Vénusz brand, including TV spots, print and online advertising, social media campaigns and in-store promotions.

Private label’s share in edible oils among the among the highest in packaged food

Within packaged food in Hungary, edible oils is among the categories with the highest private label shares. Furthermore, private label continues to gain share in the category and this is in part due to the popularity of discounters, which continue to attract huge numbers of consumers.

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Edible Oils in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Hungary?
  • What are the major brands in Hungary?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Hungary - Category analysis

HEADLINES

PROSPECTS

Traditional products are still popular but there is space for special products
Rapeseed oil sees biggest expansion in value sales terms
The expansion of sales is hindered by maturity and limited innovation

COMPETITIVE LANDSCAPE

Bunge leads a highly competitive category by trying to enhance consumer loyalty
Private label’s share in edible oils among the among the highest in packaged food

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources