Executive Summary

Oct 2019
PROSPECTS
Private label dominates as consumers see little added value from brands 

With active development throughout the review period, edible oils continued to register substantial current value growth in 2019. A strong performance from private label, which accounts for more than half of overall value sales and over three-quarters of volume sales, predominantly drives grow.

Olive oil develops at a quick pace as consumers become aware of its health benefits 

Olive oil has seen robust current value growth in 2019 as it continues to develop at a faster pace than vegetable and seed oil. The more premium-positioned olive oils has benefited from a wide assortment of premium private label ranges, such as Änglamark and Go Eco.

Organic variants will continue to perform well over the forecast period

Organic edible oils drove value growth for most of the review period and continued to do so in 2019. This strong development can be attributed to a broader assortment of organic private label options.

COMPETITIVE LANDSCAPE
Private label continues to challenge branded options to gain value share

Private label expansion continues to challenge value brands in 2019, as retailers are paying more attention to their premium private label offering. During the review period, private label expanded its presence to account for more than half of overall value sales of edible oils.

Branded options fight back, releasing new and diverse flavours

Coop Norge Handel offers private label edible oils, leads edible oils in 2019, with Coop, Änglamark and X-Tra. As a result of private label continuing to gain share, brands such as Ybarra, Gaea, Monini and Odelia, are steadily losing value share, with Ybarra in particular, losing its leading positioning over the review period, experiencing an evident year-on-year decline.

Organic brands focus on coconut oil, hemp seed oil and flaxseed oil, having a clear point of difference from private label

While most of the significant organic players in edible oils, such as Änglamark, Go Eco and Kolonihagen, are private label options, pure organic brands such as Helios and Green Choice are also performing well. Unlike private label who mainly focus on organic olive oil, organic brands focus on smaller niches within vegetable and seed oil; such as coconut oil, hemp seed oil and flaxseed oil.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Norway?
  • What are the major brands in Norway?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Norway - Category analysis

HEADLINES

PROSPECTS

Private label dominates as consumers see little added value from brands 
Olive oil develops at a quick pace as consumers become aware of its health benefits 
Organic variants will continue to perform well over the forecast period

COMPETITIVE LANDSCAPE

Private label continues to challenge branded options to gain value share
Branded options fight back, releasing new and diverse flavours
Organic brands focus on coconut oil, hemp seed oil and flaxseed oil, having a clear point of difference from private label

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 30 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 31 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 32 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 34 Sales of Packaged Food by Category: Volume 2014-2019
Table 35 Sales of Packaged Food by Category: Value 2014-2019
Table 36 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 37 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 38 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 39 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 40 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 41 Penetration of Private Label by Category: % Value 2014-2019
Table 42 Distribution of Packaged Food by Format: % Value 2014-2019
Table 43 Distribution of Packaged Food by Format and Category: % Value 2019
Table 44 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 45 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 46 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources