The first quarter of 2022 was characterised by restricted cross-border trade, with levels of cross-border trade resuming gradually over the course of the year. This is expected to result in a negative effect, year-on-year, for edible oils in 2023.
Rapeseed oil benefits from a wider assortment of products than other vegetable and seed oils, including more premium products (especially cold pressed). It also benefits from the local food trend, with locally produced products having a strong presence, including Odelia and Askim Rapsolje.
With private label having such a strong traction in edible oils, brand manufacturers (particularly in olive oil) are focusing on elevating their brand positioning through exclusive packaging, high-quality ingredients, flavours, certifications and so on in order to differentiate themselves from the increasingly diverse range of the private label segment, which includes premium options. This is likely to be the most difficult segment for private label to compete in, and consequently holds the most potential for brand manufacturers going forward.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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