In line with the rising health and wellness trends, as enhanced by the time of the pandemic, there is also a growing demand for organic produce seen in the Kingdom – especially so with olive oil. Overall, consumers’ growing health awareness and moves towards improved diets and lifestyles, are attracting an increasing number of people towards organic options – especially so with younger consumers.
Private labels have become increasingly notable in Saudi Arabia since the COVID-19 outbreak and 15% VAT implementation in 2020. Within this environment, consumers have become more budget-conscious and are seeking to find cheaper alternatives to expensive brands – especially so given the significant increase in prices across the board due to inflation.
New product developments will also be a key driver for sales over the forecast period. Many consumers became more experimental with their cooking during the era of the pandemic, due to preparing meals at home more often due to the lockdowns and foodservice closures.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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