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Country Report

Edible Oils in

Edible Oils in the US

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health preferences drive growth in organic oils

US consumers’ health and wellness preferences have influenced the market for edible oils for many years. As a significant portion of consumers have begun substituting olive oil for vegetable and seed oil, olive oil sales continue to grow at the expense of the latter.

Premiumisation at forefront

In addition to health and wellness claims, consumers have been especially drawn to features that denote a more premium product. These include where and how ingredients are sourced, as well as natural components.

Tariff possibilities threaten category performance

The vast majority of olive oil consumed by Americans is imported from European countries, so a tariff on the good would largely impact sales of the product in the US. With this concern in mind, a group of bipartisan lawmakers have been urging the U.

COMPETITIVE LANDSCAPE

Domestic olive oil positioned as higher-quality alternative to imported varieties

Historically, most olive oil purchased in the US has been imported, most notably from Mediterranean countries such as Greece and Spain. Although most olive oil is still imported to date, recent years have seen an increase in domestic production, mainly originating from California since its climate is well suited for growing the small fruit.

Private label, a strong competitor

Across the food and beverage industry, private label’s presence has expanded, and edible oils is no exception to this trend. Private label dominates the overall category, representing over a third of the US market for edible oils.

Other edible oils with multifunctional and health properties prove popular

Despite demonstrating modest growth and representing just a small portion of edible oils, as other edible oils gain popularity, they may create disruption in the industry. There are a couple of factors influencing consumer interest in other oil types including health and safety and multifunctionality.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in the US - Category analysis

HEADLINES

PROSPECTS

Health preferences drive growth in organic oils

Premiumisation at forefront

Tariff possibilities threaten category performance

COMPETITIVE LANDSCAPE

Domestic olive oil positioned as higher-quality alternative to imported varieties

Private label, a strong competitor

Other edible oils with multifunctional and health properties prove popular

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Products generally viewed as unhealthy have more opportunity in foodservice
Plant-based alternatives show significant growth in foodservice
More accountability for foodservice operators means more selectivity when purchasing ingredients

Consumer Foodservice

Consumer foodservice offers vital gateway to new and unique food items
Effective technology platforms becoming increasingly important
Selectivity increasingly defines foodservice spending among consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Edible Oils in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Health preferences drive growth in organic oils

Premiumisation at forefront

Tariff possibilities threaten category performance

COMPETITIVE LANDSCAPE

Domestic olive oil positioned as higher-quality alternative to imported varieties

Private label, a strong competitor

Other edible oils with multifunctional and health properties prove popular

Overview

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Overview

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Table of Contents

Edible Oils in the US - Category analysis

HEADLINES

PROSPECTS

Health preferences drive growth in organic oils

Premiumisation at forefront

Tariff possibilities threaten category performance

COMPETITIVE LANDSCAPE

Domestic olive oil positioned as higher-quality alternative to imported varieties

Private label, a strong competitor

Other edible oils with multifunctional and health properties prove popular

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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