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Country Report

Edible Oils in

Edible Oils in the US

24 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Amidst rising health consciousness, olive oil continues to gain share from vegetable and seed oil

The trending growth in US health consciousness permeating greater numbers of American consumers each year has exerted a significant impact on edible oils, which is poised to continue altering the composition of the category in the coming years. As Americans of all demographics have placed an increasingly high value on monitoring and maintaining their health, health literacy has grown and, along with it, attitudes toward certain food attributes have shifted.

Opportunity for olive oil’s growth evident in battles over quality and standards

Despite its increasing growth over the review period, olive oil has not been without its challenges. Following a multiyear period of consistent consumption growth in the US, olive oil was suddenly upended by the 2011 publication of a study from the University of California Davis that focused on the poor quality of imported olive oil, which resulted in a significant negative reputational hit for many manufacturers.

Trade tensions create deep uncertainty over future prospects

Despite the recent surging growth for domestic olive oil, the US remains dominated by imported oils, predominately from Mediterranean countries. In July of 2018, certain US trade policies began to pose their first direct threat to the stability of prices within the industry as the United States International Trade Commission approved a new set of tariffs that included Spanish olives among the affected items.

COMPETITIVE LANDSCAPE

Rapid growth of domestic olive oil production sets the stage for continued disruption

Owing to the enormous production of olive oil emanating from the Mediterranean region, olive oil in the US has traditionally been comprised almost entirely of imported varieties from countries such as Spain, Italy, Greece and Tunisia. For years, however, there has been a concerted effort from domestic interests to develop and groom a competitive domestic market that could offer a viable alternative to these traditionally dominant oils.

Consolidation likely to stall following government challenges

Across the US food industry, a wave of mergers and acquisitions has taken hold as growth slowed. Many large food companies sought to purchase smaller popular upstart brands to fuel growth, while others have narrowed their operations and unloaded brands not in alignment with this focus.

Novelty oils increasingly pose threatening competition

Increasingly interested in new and unique items, the attention of US consumers in edible oils is being drawn to novelty products that, while possessing marginal share, could soon become a disruptive presence. Just as olive oil’s healthy and natural profile has for years enticed Americans away from traditional vegetable oils, products such as avocado oil are beginning to do the same.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in the US - Category analysis

HEADLINES

PROSPECTS

Amidst rising health consciousness, olive oil continues to gain share from vegetable and seed oil

Opportunity for olive oil’s growth evident in battles over quality and standards

Trade tensions create deep uncertainty over future prospects

COMPETITIVE LANDSCAPE

Rapid growth of domestic olive oil production sets the stage for continued disruption

Consolidation likely to stall following government challenges

Novelty oils increasingly pose threatening competition

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice

Consumer Foodservice

Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Edible Oils in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Amidst rising health consciousness, olive oil continues to gain share from vegetable and seed oil

Opportunity for olive oil’s growth evident in battles over quality and standards

Trade tensions create deep uncertainty over future prospects

COMPETITIVE LANDSCAPE

Rapid growth of domestic olive oil production sets the stage for continued disruption

Consolidation likely to stall following government challenges

Novelty oils increasingly pose threatening competition

Overview

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Overview

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Table of Contents

Edible Oils in the US - Category analysis

HEADLINES

PROSPECTS

Amidst rising health consciousness, olive oil continues to gain share from vegetable and seed oil

Opportunity for olive oil’s growth evident in battles over quality and standards

Trade tensions create deep uncertainty over future prospects

COMPETITIVE LANDSCAPE

Rapid growth of domestic olive oil production sets the stage for continued disruption

Consolidation likely to stall following government challenges

Novelty oils increasingly pose threatening competition

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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