Olive oil remained the dominant category within edible oils in 2018, while also continuing to exhibit value sales growth which was on a par with edible oils’ overall performance. While olive oil is well positioned with regard to health and wellness concerns among consumers, one of the key drivers influencing its growth in 2018 was a global shortage of olive oil brought on by drought and plant disease adversely impacting production in Spain, while domestic growers garnered interest from Asian markets.
High levels of innovation continued to be observed in other edible oil, with increasing penetration seen in avocado oil, where significant growth through supermarket channels helped to drive the overall performance of other edible oil in 2018. The distribution of other edible oil also continued to increase through supermarket channels in 2018, helping to drive growth in value sales, owing to increased consumer demand for many products with naturally healthy attributes.
With health and wellness concerns among consumers firmly shaping their purchasing decisions, it is unsurprising that palm oil and soy oil saw the weakest performances within edible oils in 2018. Strong value sales decline was observed in 2018 for both types, in a continuation of the trend observed throughout the review period.
William Aitken & Co Ltd is projected to continue to lead edible oils in 2018, owing to its dominant position within olive oil with the Lupi brand. Conversely, it remains a minor player in vegetable and seed oil through its Carbonell brand, with its leadership position within edible oils firmly attributable to its performance within olive oil.
The value share of private label will continue to rank second within edible oils in 2018. Foodstuffs (NZ) Ltd is projected to continue holding a slightly higher value share than Progressive Enterprises Ltd in 2018, but with both companies ranking among the top five edible oils players.
While the leading brands import products from southern Europe – most prominently Italy and Spain – there continues to be an increasing number of local artisanal players present within edible oils, especially olive oil, with local players such as The Village Press Ltd focusing on more artisanal products and thus catering to more premium preferences. That said, supply chain issues have also influenced local production.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Edible Oils industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Edible Oils in New Zealand market research report includes:
Our market research reports answer questions such as: