Executive Summary

Nov 2018
PROSPECTS
Global supply issues are felt in olive oil

Olive oil remained the dominant category within edible oils in 2018, while also continuing to exhibit value sales growth which was on a par with edible oils’ overall performance. While olive oil is well positioned with regard to health and wellness concerns among consumers, one of the key drivers influencing its growth in 2018 was a global shortage of olive oil brought on by drought and plant disease adversely impacting production in Spain, while domestic growers garnered interest from Asian markets.

Increasing SKU count in other edible oil drives growth

High levels of innovation continued to be observed in other edible oil, with increasing penetration seen in avocado oil, where significant growth through supermarket channels helped to drive the overall performance of other edible oil in 2018. The distribution of other edible oil also continued to increase through supermarket channels in 2018, helping to drive growth in value sales, owing to increased consumer demand for many products with naturally healthy attributes.

Palm oil and soy oil continue to lag behind

With health and wellness concerns among consumers firmly shaping their purchasing decisions, it is unsurprising that palm oil and soy oil saw the weakest performances within edible oils in 2018. Strong value sales decline was observed in 2018 for both types, in a continuation of the trend observed throughout the review period.

COMPETITIVE LANDSCAPE
Olive oil’s dominance has William Aitken leading edible oils

William Aitken & Co Ltd is projected to continue to lead edible oils in 2018, owing to its dominant position within olive oil with the Lupi brand. Conversely, it remains a minor player in vegetable and seed oil through its Carbonell brand, with its leadership position within edible oils firmly attributable to its performance within olive oil.

Private label is prominent

The value share of private label will continue to rank second within edible oils in 2018. Foodstuffs (NZ) Ltd is projected to continue holding a slightly higher value share than Progressive Enterprises Ltd in 2018, but with both companies ranking among the top five edible oils players.

Local brand growth may subside over the forecast period

While the leading brands import products from southern Europe – most prominently Italy and Spain – there continues to be an increasing number of local artisanal players present within edible oils, especially olive oil, with local players such as The Village Press Ltd focusing on more artisanal products and thus catering to more premium preferences. That said, supply chain issues have also influenced local production.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in New Zealand?
  • What are the major brands in New Zealand?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in New Zealand - Category analysis

HEADLINES

PROSPECTS

Global supply issues are felt in olive oil
Increasing SKU count in other edible oil drives growth
Palm oil and soy oil continue to lag behind

COMPETITIVE LANDSCAPE

Olive oil’s dominance has William Aitken leading edible oils
Private label is prominent
Local brand growth may subside over the forecast period

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Three key trends in packaged food
Innovation drives value growth
Private label refresh from both major supermarket chains
Supermarkets maintain their stronghold
Future economic uncertainty clouds performance forecasts

FOODSERVICE

Sales to Foodservice
Stable growth continues
Plain noodles continues to lead
Goodman Fielder continues to lead
Consumer Foodservice
Uber Eats having a disrupter effect
Post-Lions tour hangover
Health and wellness key driver behind growth
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources