During the COVID-19 pandemic, edible oils have benefitted from state subsidies, which will likely help keep retail unit prices relatively stable. Local manufacturing of edible oils is also starting to take off in Georgia, albeit in limited quantities.
Mziuri and Karva are among the leading producers in edible oils, and they are fierce competitors. Distribution and shelf positioning are the main battlefields.
Bunge Ltd is set to remain the leading player in edible oils in Georgia in 2020 through its local subsidiary, Edison SpA. These companies are present only with the sunflower oil brand Oleina, which has been available in Georgia for more than a decade, and among the category’s three leading brands for most of this time.
Manufacturer Orbita Ltd introduced its locally produced olive oil in 2020. As one of the first local producers of this increasingly popular edible oil, it is likely that other players will follow suit across the forecast period and launch their own versions in order to tap into the trend towards more domestic food production.
Despite greater domestic production, manufacturers and retailers are likely to remain reserved about investing heavily in innovation and new product development while the economic post-COVID-19 landscape continues to look so unsettled. Developments in vaccines may herald changes from 2021 onwards, but players in edible oils may well wait until there is more economic certainty and consumer confidence before announcing new product developments.
Olive oil’s strong recent performance is mainly due to its continued rise from a low base. However, with the demand for European cuisine increasing, an increasing number of foodservice establishments are offering Italian, Greek and other European cuisines.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Edible Oils research and analysis database.
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