The evolution of sunflower oil over the forecast period will have a huge impact on the performance of edible oils as a whole. Sunflower oil is a commodity and deeply anchored in the Romanian cuisine.
Private label is set to continue to benefit from the perception of sunflower oil as a low sophistication product type, which makes relatively low prices a driver of demand. Low price demand is primarily satisfied by private label products made of local seeds in local facilities.
The smaller categories in edible oils are expected to be the most dynamic in growth terms over the forecast period, mainly due to a healthier perception or cooking attributes. Compared to sunflower oil, they will remain niches, but small market sizes can offer higher growth potential.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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