Executive Summary

Nov 2019
PROSPECTS
Stronger influence of local players in cotton seed oil boosts growth in other edible oil

2019 saw local players gain value share in all categories of edible oils. Local manufacturing continues to develop strongly due to higher levels of investment and the ongoing consumer shift away from unpackaged, unbranded products and towards packaged edible oils.

Palm oil remains the largest edible oils category

As in many sub-Saharan African countries, refined palm oil is by far the most popular type of edible oil in Cameroon. During 2019, many of the leading players present in palm oil reduced their prices slightly to encourage sales growth as the numbers of players present continue to increase in all edible oils categories.

Rising demand for packaged edible oils spurs intense competition across the category

Towards the end of the review period, rising incomes and improvements in living conditions, especially in Yaoundé and Douala, resulted in huge numbers of consumers abandoning unpackaged edible oils and switching instead to packaged edible oils. This major trend can be attributed mainly to the rising appreciation of healthier products and product safety concerns linked to unpackaged palm oil.

COMPETITIVE LANDSCAPE
SCR Maya & Co leverages strong presence to hold leading position in edible oils

During 2019, SCR Maya & Cie remained the leading player in edible oils. The company has a longstanding presence in Cameroon and it has been able to take full advantage of this to compete strongly with rival players, both in its core category of palm oil and in other categories of edible oils.

Low price positioning remains the most important factor for success in the category

With the vast majority of Cameron’s consumers facing severe budget constraints, even when it comes to their daily essentials, pricing remains the most important consideration for most people when purchasing edible oils. For this reason, price positioning remains at the forefront of competition in the category.

Rising demand for soy oil encourages new entrants

2019 saw the entry of new players in soy oil as rising demand and rising sales encouraged companies to focus on this emerging category. Among the most prominent of these new players in soy oil was SOPROICAM with its AyaOil brand, which has so far experienced strong demand.

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Edible Oils in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Cameroon?
  • What are the major brands in Cameroon?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Cameroon - Category analysis

HEADLINES

PROSPECTS

Stronger influence of local players in cotton seed oil boosts growth in other edible oil
Palm oil remains the largest edible oils category
Rising demand for packaged edible oils spurs intense competition across the category

COMPETITIVE LANDSCAPE

SCR Maya & Co leverages strong presence to hold leading position in edible oils
Low price positioning remains the most important factor for success in the category
Rising demand for soy oil encourages new entrants

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Population growth and urbanisation drive rising sales despite ongoing headwinds
Sales growth in 2019 tempered by rising price sensitivity
Local players emerge strongly to challenge the leading international names
Traditional channels dominate despite the ongoing spread of supermarkets
Economic and political uncertainty threatens to cast a shadow over packaged food

FOODSERVICE

Sales to Foodservice
Most foodservice players continue to purchase their packaged food supplies from retailers or via cash and carry
Cameroon’s consumer foodservice industry dominated by small-scale domestic players
Specialist suppliers continue to perform well in the supply of packaged food to foodservice players
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources