2019 saw local players gain value share in all categories of edible oils. Local manufacturing continues to develop strongly due to higher levels of investment and the ongoing consumer shift away from unpackaged, unbranded products and towards packaged edible oils.
As in many sub-Saharan African countries, refined palm oil is by far the most popular type of edible oil in Cameroon. During 2019, many of the leading players present in palm oil reduced their prices slightly to encourage sales growth as the numbers of players present continue to increase in all edible oils categories.
Towards the end of the review period, rising incomes and improvements in living conditions, especially in Yaoundé and Douala, resulted in huge numbers of consumers abandoning unpackaged edible oils and switching instead to packaged edible oils. This major trend can be attributed mainly to the rising appreciation of healthier products and product safety concerns linked to unpackaged palm oil.
During 2019, SCR Maya & Cie remained the leading player in edible oils. The company has a longstanding presence in Cameroon and it has been able to take full advantage of this to compete strongly with rival players, both in its core category of palm oil and in other categories of edible oils.
With the vast majority of Cameron’s consumers facing severe budget constraints, even when it comes to their daily essentials, pricing remains the most important consideration for most people when purchasing edible oils. For this reason, price positioning remains at the forefront of competition in the category.
2019 saw the entry of new players in soy oil as rising demand and rising sales encouraged companies to focus on this emerging category. Among the most prominent of these new players in soy oil was SOPROICAM with its AyaOil brand, which has so far experienced strong demand.
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