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Country Report

Edible Oils in

Edible Oils in Kazakhstan

19 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing presence of 900ml bottles in sunflower oil

In Kazakhstan a growing number of sunflower oil brands are being offered in 900ml bottles. The increasing prevalence of such packaging is explained by the use of product positioning by manufacturers, with consumers – who often purchase the 1,000ml bottles to save money – usually not seeing the difference between 900ml and 1,000ml bottles.

The healthy nutrition product positioning

Almost all brands of edible oils, including the most popular sunflower oil, are offered with a healthy product positioning. This means that all packaging of edible oils includes such statements as “fortified by vitamins A, E, D”, “fortified by omega-3”, “cholesterol free”, “GMO free” and the like.

Other edible oil sees significant sales development

In 2018 other edible oil recorded the highest (double-digit) value growth. There is a growing range of brands that offer rapeseed oil, sesame oil, grapeseed oil, mustard oil, pumpkin oil, black cumin oil, rice oil and walnut oil in Kazakhstan.

COMPETITIVE LANDSCAPE

Strong competition between domestic and Russian manufacturers

In Kazakhstan sunflower oil is the largest category in edible oils and it is offered by many local and Russian brands. The five leading manufacturers of edible oils in Kazakhstan are May with the Zabota and Maslozavod 1 brands, Savola Foods with the Leto and Khoziayushka brands, Eurasian Foods with the Shedevr and 3 Zhelaniya brands, Bunge SNG with the Oleina and Ideal brands and Shymkentmay with the Donya brand.

Broader advertising needed

Marketing of edible oil in Kazakhstan is usually in the form of sunflower oil advertising on television, whilst olive oil, corn oil, rapeseed oil, soy oil and other edible oil in general are not promoted and advertised. What is more, there is still a noticeable lack of information about manufacturing methods, types and sorts, origins, benefits, nutritional characteristics and culinary uses of different edible oils, except for sunflower oil, which is the most popular and traditional type in Kazakhstan.

The opportunity for new product developments in Kazakhstan

In Kazakhstan the product range of edible oils is characterised by the usual and traditional taste of sunflower, olive, corn and rapeseed oil. However, there are no examples of brands that offer edible oils with additional tastes and flavours.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Kazakhstan?
What are the major brands in Kazakhstan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

The growing popularity of celebrating various occasions outside of the home has a positive impact on foodservice development
Millennials one of the main consumer groups contributing to growth in the fast casual trend in foodservice
Domestic manufacturers lead foodservice sales

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Consumers eating out more frequently, especially to celebrate occasions, boosting packaged food sales to foodservice
Domestic manufacturers lead foodservice due to their strong production capacity for essential products
An increase in purchasing power over the forecast period will see consumers choosing to eat out more often, boosting sales to foodservice

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Sales of Packaged Food by Category: Value 2014-2019
Table 24 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 26 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 29 Distribution of Packaged Food by Format: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Edible Oils in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing presence of 900ml bottles in sunflower oil

The healthy nutrition product positioning

Other edible oil sees significant sales development

COMPETITIVE LANDSCAPE

Strong competition between domestic and Russian manufacturers

Broader advertising needed

The opportunity for new product developments in Kazakhstan

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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