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Country Report

Edible Oils in

Edible Oils in Kazakhstan

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sunflower oil benefits from being a traditional favourite in Kazakhstan

Sunflower oil remains the most popular edible oil in Kazakhstan, due to it being a traditional oil used for cooking, partnered with its affordable low unit price. As Kazakhs have a traditional use and preference for the taste of sunflower oil, particularly amongst the older generation, it is more unusual for consumers to purchase other edible oils – with traditional choices making it hard for alternative oils to breakthrough.

The health and wellness trend sees edible oils focusing on their health benefits

The health and wellness trend has seen players respond to consumer demands by offering olive oil and other edible oils that are considered as healthier and more nutritious compared to the popular sunflower oil. In 2019, there were multiple launches in edible oils, including several offerings from Altaria, GAEA, Konoplyanka and Produkt Pitaniya OOO – which offered organic products, positioned to support and benefit a healthy lifestyle.

Edible oils has a growth opportunity in offering premium oils

There is a growing range of brands that provide rapeseed oil, sesame oil, grapeseed oil, mustard oil, pumpkin oil, black cumin oil, rice oil and walnut oil in Kazakhstan. The widening product range of other edible oil is observed in modern grocery retailers.

COMPETITIVE LANDSCAPE

Price promotions and special offers boost value sales of sunflower oil

As sunflower oil is saturated in Kazakhstan, there is a need to attract consumers’ attention. Channels responded to this in 2019, running various price promotions and special offers to boost value sales of the item.

Domestic manufacturers feel the pressure from Russian edible oils

Both local and Russian sunflower oil is sold in Kazakhstan. The five leading manufacturers of edible oils in Kazakhstan are May AO, who offers Zabota and Maslozavod 1, Savola Foods who offers Leto and Khoziayushka, Eurasian Foods with Shedevr and Zhelaniya, Bunge SNG with the Oleina and Ideal, and Shymkentmay with Donya.

There is opportunity for both private label and new taste experiences to grow over the forecast period

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Kazakhstan?
What are the major brands in Kazakhstan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Sunflower oil benefits from being a traditional favourite in Kazakhstan

The health and wellness trend sees edible oils focusing on their health benefits

Edible oils has a growth opportunity in offering premium oils

COMPETITIVE LANDSCAPE

Price promotions and special offers boost value sales of sunflower oil

Domestic manufacturers feel the pressure from Russian edible oils

There is opportunity for both private label and new taste experiences to grow over the forecast period

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Consumers eating out more frequently, especially to celebrate occasions, boosting packaged food sales to foodservice
Domestic manufacturers lead foodservice due to their strong production capacity for essential products
An increase in purchasing power over the forecast period will see consumers choosing to eat out more often, boosting sales to foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Edible Oils in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sunflower oil benefits from being a traditional favourite in Kazakhstan

The health and wellness trend sees edible oils focusing on their health benefits

Edible oils has a growth opportunity in offering premium oils

COMPETITIVE LANDSCAPE

Price promotions and special offers boost value sales of sunflower oil

Domestic manufacturers feel the pressure from Russian edible oils

There is opportunity for both private label and new taste experiences to grow over the forecast period

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Edible Oils in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Sunflower oil benefits from being a traditional favourite in Kazakhstan

The health and wellness trend sees edible oils focusing on their health benefits

Edible oils has a growth opportunity in offering premium oils

COMPETITIVE LANDSCAPE

Price promotions and special offers boost value sales of sunflower oil

Domestic manufacturers feel the pressure from Russian edible oils

There is opportunity for both private label and new taste experiences to grow over the forecast period

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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