Despite having the highest expected price increase in edible oils in 2020, rapeseed oil remains the staple edible oil in Poland where, unlike other edible oils, it is grown and produced locally. In other countries in the region sunflower oil has the leading position, so Poland is an exception in this respect.
As a result of the COVID-19 pandemic, there is likely to be significant decline in foodservice volume of edible oils in Poland in 2020. Hotels and restaurants closed down completely for a time and, while takeaway and home delivery services mitigated some of the impact of the lockdown, sales nevertheless crumbled under pressure from the Polish government’s lockdown regime and consumers’ fears about meeting people in public and spreading the virus.
Private label is expected to continue to hold the highest combined value share within edible oils in 2020, ahead of anticipated lead player ZT Kruszwica SA, which is well established in rapeseed oil. It is anticipated that 2020 will see a greater shift towards private label products, which are often cheaper but still of decent quality.
The health and wellness trend is set to become increasingly visible in Poland across the forecast period, despite the advance of rapeseed oil and butter, as local consumers prioritise good nutrition in order to boost their immunity in the wake of the COVID-19 pandemic. Leading players in edible oils such as ZT Kruszwica SA and retailers of private label products will continue to respond to the rising demand for oils with a healthy profile, such as olive oil, coconut, hemp and linseed, by increasing their presence in this category.
Sunflower oil, corn oil and palm oil are set to continue to decline in current retail value and retail volume terms across the forecast period, facing stiff competition from olive oil, rapeseed oil and other edible oil. Rapeseed oil is a huge part of Polish economy and its low price is almost impossible to compete against.
Across the forecast period, edible oils is expected to recover its losses in foodservice, and almost double its growth in current retail terms compared with the review period. This will be partly the result of consumers continuing to move away from using animal oil, margarine and cooking fats, while greater numbers of Poles will opt to cook more often at home as their household budgets remain constrained in the aftermath of the COVID-19 pandemic.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Edible Oils industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Edible Oils research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page