Executive Summary

Nov 2019
PROSPECTS
Moderate volume growth is seen as high unit price increases push value growth

2019 saw edible oils register a relatively stable performance as moderate volume growth was registered. This was mainly due to high average unit price increases, although should be noted that unit price growth 2019 was considerably slower than was seen during 2017 and 2018.

High unit prices continue to compromise demand for olive oil

Olive oil registered relatively slow volume growth in 2019 as consumers moved towards less expensive types of edible oils. The category continues to struggle due to its very high unit prices, with further increases seen in the category’s average unit price during 2019.

Sunflower oil benefits from low prices and versatility

Sunflower oil remained the dominant edible oils category in 2019 as the majority of consumers continued to prefer it for its affordable prices and versatility. Sunflower oil has multiple uses, making it the ideal choice for consumers with low purchasing power as it enables them to use it for every purpose, obviating the need to buy several different types of edible oils.

COMPETITIVE LANDSCAPE
Arma Food Industries benefits from its multiple brands, maintaining leadership in 2019

Arma Food Industries remains the leading player in edible oils, generating with more than one-third of category sales in 2019 and maintaining a strong lead over its closest rivals. In addition to the leading brand Crystal, the company also offers the Qaleya, Al Aseel, Hedeya and Hala brands.

Alwadi remains the leading name in olive oil

2019 saw Arabian Trade & Food Industries Co’s Alwadi brand food maintain leadership in olive oil, with El Salheya by New Salheya Olive Oil Mill in close second position. Alwadi offers a wide portfolio of award-winning, high-quality olive oil in a variety of presentations ranging from regular virgin olive oil to premium high-quality extra virgin olive oil.

High degree of fragmentation due to essence of numerous small brands

Apart from the two dominant leaders Arma Food Industries and Afia International Co – Egypt, the competitive environment edible oils remain highly fragmented in 2019. This is due to the presence of numerous small brands in the category, the majority of which do not have value shares in excess of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Egypt?
  • What are the major brands in Egypt?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Egypt - Category analysis

HEADLINES

PROSPECTS

Moderate volume growth is seen as high unit price increases push value growth
High unit prices continue to compromise demand for olive oil
Sunflower oil benefits from low prices and versatility

COMPETITIVE LANDSCAPE

Arma Food Industries benefits from its multiple brands, maintaining leadership in 2019
Alwadi remains the leading name in olive oil
High degree of fragmentation due to essence of numerous small brands

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food
Volume sales bounce back as consumers adjust to the new reality
Steep unit price rises for imported products lead to a revival of local production
Traditional channels continue to dominate as growth in modern grocery retailers stalls
The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice
Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth
Consumer Foodservice
Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources