Edible oils is expected to see a boost in retail volume growth as a result of the COVID-19 pandemic. Although the forced closure of all foodservice outlets meant a sharp decline in foodservice volumes, with edible oils being a key ingredient for many eateries throughout the country, retail volume growth will increase considerably, with more people cooking at home throughout the COVID-19 crisis.
Arma Food Industries is expected to remain the leading player in edible oils, generating more than one-third of category sales in 2020 and maintaining a strong lead over its closest rivals. In addition to the leading brand Crystal, the company also offers the Qaleya, Al Aseel, Hedeya and Hala brands.
2020 will see Arabian Trade & Food Industries Co’s Alwadi brand food maintain leadership in olive oil, with El Salheya by New Salheya Olive Oil Mill in close second position. Alwadi offers a wide portfolio of award-winning, high-quality olive oil in a variety of presentations ranging from regular virgin olive oil to premium high-quality extra virgin olive oil.
2020 is expected to see edible oils register a good performance as moderate retail volume growth is complemented by high average unit prices. Although it should be noted that unit price growth in 2020 was considerably slower than what was seen in 2019 and 2018, one major spur on category growth during the year was the fact that many consumers abandoned cooking fats in favour of edible oils, which are cheaper and more convenient.
Olive oil continues to struggle due to its very high unit prices, with further increases seen in the category’s average unit price during 2020. This will place further limits on demand, with the consumer group for olive oil now comprised almost exclusively of affluent, health-conscious consumers.
Sunflower oil will likely remain the dominant edible oils category in the forecast period, as the majority of consumers continued to prefer it for its affordable prices and versatility. Sunflower oil has multiple uses, making it the ideal choice for consumers with low purchasing power as it enables them to use it for every purpose, obviating the need to buy several different types of edible oils.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Edible Oils research and analysis database.
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