2019 saw edible oils register a relatively stable performance as moderate volume growth was registered. This was mainly due to high average unit price increases, although should be noted that unit price growth 2019 was considerably slower than was seen during 2017 and 2018.
Olive oil registered relatively slow volume growth in 2019 as consumers moved towards less expensive types of edible oils. The category continues to struggle due to its very high unit prices, with further increases seen in the category’s average unit price during 2019.
Sunflower oil remained the dominant edible oils category in 2019 as the majority of consumers continued to prefer it for its affordable prices and versatility. Sunflower oil has multiple uses, making it the ideal choice for consumers with low purchasing power as it enables them to use it for every purpose, obviating the need to buy several different types of edible oils.
Arma Food Industries remains the leading player in edible oils, generating with more than one-third of category sales in 2019 and maintaining a strong lead over its closest rivals. In addition to the leading brand Crystal, the company also offers the Qaleya, Al Aseel, Hedeya and Hala brands.
2019 saw Arabian Trade & Food Industries Co’s Alwadi brand food maintain leadership in olive oil, with El Salheya by New Salheya Olive Oil Mill in close second position. Alwadi offers a wide portfolio of award-winning, high-quality olive oil in a variety of presentations ranging from regular virgin olive oil to premium high-quality extra virgin olive oil.
Apart from the two dominant leaders Arma Food Industries and Afia International Co – Egypt, the competitive environment edible oils remain highly fragmented in 2019. This is due to the presence of numerous small brands in the category, the majority of which do not have value shares in excess of 1%.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Edible Oils industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Edible Oils in Egypt market research report includes:
Our market research reports answer questions such as: