During the outbreak of COVID-19, sales through e-commerce grew, as home seclusion and ongoing restrictions saw consumers appreciating the safety aspects and convenience of e-commerce. Despite the easing of restrictions, e-commerce continues to gain share, with consumers becoming accustomed to the ease of the online channel.
Since the pandemic, many consumers have focused on healthier lifestyles to avoid infections and strengthen their immunity. Many edible oils can raise cholesterol which is detrimental to heart health.
The high cost of living witnessed in the country since the outbreak of COVID-19 has led to major changes in typical consumer behaviour and spending. This has shifted consumer loyalty between brands, with many choosing the most affordable option available at any given time.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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