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Country Report

Edible Oils in

Edible Oils in Italy

32 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Extra virgin olive oil remains the top-quality oil for consumers in Italy, with it bearing the healthiest nutritional value and taste. In fact, being one of the pillars of the Mediterranean diet, extra virgin olive oil is included in most traditional recipes. In recent years, however, Italy faced a revived interest in some vegetable oils like hemp, grape seed and rice oil, given that they are all by-products of the large local production of wine and rice. Because of this, they are available in large quantities and at competitive prices.

COMPETITIVE LANDSCAPE

Carapelli Firenze SpA led edible oils with a value share of 12% in 2017, followed by Deoleo SA and Flli Carli SpA with shares of 9% and 7% respectively. The global brand owner of Carapelli Firenze SpA is still Deoleo SA, which is the owner of some of the most well-known brands in Italy like Bertolli, Sasso and Carapelli in olive oil, as well as Friol and Maya in vegetable oils. Flli Carli SpA mainly operates through the home shopping channel, but in recent years it has implemented a multichannel approach to business by investing in ecommerce, as well as opening flagship stores.

PROSPECTS

In the forecast period, edible oils is expected to increase at a CAGR of 1% in both retail volume terms and foodservice volume terms, while showing a negative performance in retail value terms at constant 2017 prices. During the tough years of the recession, large grocery retailers in Italy implemented strong discounts on olive oil, to the point that they must work on bringing unit prices up again in order to restore their margins. The long process will also be strongly influenced by the weather, as crops can be damaged by humidity or extreme temperatures.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Italy?
What are the major brands in Italy?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in Italy - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2012-2017
Table 2 Sales of Edible Oils by Category: Value 2012-2017
Table 3 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 4 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 6 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 7 Distribution of Edible Oils by Format: % Value 2012-2017
Table 8 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 9 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

Edible Oils in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Summary 3 Coop Italia scarl: Private Label Portfolio
Summary 4 Coop Italia scarl: Competitive Position 2017

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

Outlook

“Healthy” does not mean “tasty”

Outlook

Locally sourced or locally manufactured? Preventing distortions is critical

Outlook

Is reducing consumption of meat all about ethics?

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Edible Oils in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Edible Oils in Italy - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Edible Oils in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

“Healthy” does not mean “tasty”

Locally sourced or locally manufactured? Preventing distortions is critical

Is reducing consumption of meat all about ethics?

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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