Executive Summary

Nov 2018
PROSPECTS
Extra virgin olive oil remains the preferred oil type

For Italian consumers, extra virgin olive oil remains the most popular type due to its good quality and health credentials. As value sales have been negatively affected by the aggressive promotional activities of all large grocery retailers, stakeholders are looking for ways to drive unit price growth.

Opportunities in the foodservice channel

Olive oil is at the core of the Mediterranean diet, with Italy being one of the largest manufacturers and bottlers of olive oil worldwide. While the product is largely used when preparing traditional dishes, most foodservice establishments still put economy products on their tables.

Vegetable and seed oils growing in popularity

Vegetable and seed oils have always been considered lower in quality when compared to extra virgin olive oil. With the increasing focus on health and wellness, the local production of soy, rice and hemp is reaching a record high, thus providing an opportunity for the growth of by-products such as oil.

COMPETITIVE LANDSCAPE
Leading player Carapelli Firenze continues to lose share

Carapelli Firenze, the Italian subsidiary of the Spanish company Deoleo, remained the leading player in edible oils in Italy in 2018. However, the company continued to see its share decline steadily.

Monini focuses on product segmentation to drive growth

Monini has been one of the quickest companies in Italy to recognise the need to diversify its portfolio so as to be able offer to offer products which suit different consumer needs. Over time, the company has created a foodservice division which works specifically with operators, but has also been among the first to understand that in the future the same consumers might be looking for different types of oil.

Costa d’Oro leads unfiltered olive oil

Costa d’Oro is one of the leading companies in Italy for unfiltered olive oil, with filtering considered a process which does not add value or quality to the end product. Following the latest consumer trends, the company launched an organic line in 2018, which included an unfiltered extra virgin olive oil enriched with vitamin B12 and which is suitable for vegetarians and vegans.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Italy?
  • What are the major brands in Italy?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less
FICO Eataly World, promoting food culture, to drive sales of local products
Niche products to grow, although hyper-segmentation can pose a threat
Back to the future, Italians prefer neighbourhood stores
Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice
New product selection at Autogrill aimed at vegetarian and vegan customers
Olive oil still has potential in foodservice
New menu indications required
Consumer Foodservice
Foodservice channel is improving
Retailing versus home delivery
Foodservice channel offers flexibility and choice to consumers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources