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Country Report

Edible Oils in

Edible Oils in Italy

32 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Extra virgin olive oil remains the top-quality oil for consumers in Italy, with it bearing the healthiest nutritional value and taste. In fact, being one of the pillars of the Mediterranean diet, extra virgin olive oil is included in most traditional recipes. In recent years, however, Italy faced a revived interest in some vegetable oils like hemp, grape seed and rice oil, given that they are all by-products of the large local production of wine and rice. Because of this, they are available in large quantities and at competitive prices.

COMPETITIVE LANDSCAPE

Carapelli Firenze SpA led edible oils with a value share of 12% in 2017, followed by Deoleo SA and Flli Carli SpA with shares of 9% and 7% respectively. The global brand owner of Carapelli Firenze SpA is still Deoleo SA, which is the owner of some of the most well-known brands in Italy like Bertolli, Sasso and Carapelli in olive oil, as well as Friol and Maya in vegetable oils. Flli Carli SpA mainly operates through the home shopping channel, but in recent years it has implemented a multichannel approach to business by investing in ecommerce, as well as opening flagship stores.

PROSPECTS

In the forecast period, edible oils is expected to increase at a CAGR of 1% in both retail volume terms and foodservice volume terms, while showing a negative performance in retail value terms at constant 2017 prices. During the tough years of the recession, large grocery retailers in Italy implemented strong discounts on olive oil, to the point that they must work on bringing unit prices up again in order to restore their margins. The long process will also be strongly influenced by the weather, as crops can be damaged by humidity or extreme temperatures.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Italy?
What are the major brands in Italy?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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