Executive Summary

Nov 2019
PROSPECTS
Wellness trend fuels demand for premium products with added health benefits

Edible oils remains a staple of the diet in Tunisia, with sales thus expected to continue growing at a healthy rate over the forecast period. In addition, Tunisians are also using more edible oils in local cuisine.

Shift towards branded edible oils continues

Retail sales of edible oils will be fuelled by the high popularity of home cooking. Traditionally, local consumers have used unbranded cheap varieties of edible oils, which are broadly available across the country.

Positive retail sales outlook, despite growing popularity of foodservice and fast food

Tunisians are increasingly eating outside the home, with the popularity of restaurants and fast food outlets continuing to grow throughout the country. This trend is expected to continue over the coming years, with foodservice sales therefore set to see faster growth during the forecast period.

COMPETITIVE LANDSCAPE
Cheap prices ensure Office du Commerce de la Tunisie (OCT) maintains lead

The competitive landscape in edible oils has historically been dominated by Office du Commerce de la Tunisie (OCT) in Tunisia, with this player holding a far larger value share than second placed Agriculture Mediterraneenne (Agrimed). OCT is the main distributor of Huile de Graine, which is the cheapest and most demanded vegetable oil on the market.

High consumer price sensitivity fuels demand for economy brands

Edible oils are staple products which are used daily in the preparation of traditional Tunisian recipes. For this reason, price represents an important factor in consumer purchasing decisions, with economy brands accounting for the majority of sales.

Cheaper domestic players continue to lead sales

Edible oils is mainly dominated by local brands. Domestic players, including Agriculture Mediterraneenne (Agrimed), Generale Industrielle Alimentaire Slama (GIAS) and Société Tunisienne de Conditionnement de Produits Alimentaires, continue to lead sales thanks to their competitive prices and long-standing presence in the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Tunisia?
  • What are the major brands in Tunisia?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Tunisia - Category analysis

HEADLINES

PROSPECTS

Wellness trend fuels demand for premium products with added health benefits
Shift towards branded edible oils continues
Positive retail sales outlook, despite growing popularity of foodservice and fast food

COMPETITIVE LANDSCAPE

Cheap prices ensure Office du Commerce de la Tunisie (OCT) maintains lead
High consumer price sensitivity fuels demand for economy brands
Cheaper domestic players continue to lead sales

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges
Rising demand for convenience among expanding middle class boosts sales
Increasing prices fuel shift to cheaper domestic brands
Grocery retailers lead sales despite parallel market and supply issues
Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice
Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources