Edible oils remains a staple of the diet in Tunisia, with sales thus expected to continue growing at a healthy rate over the forecast period. In addition, Tunisians are also using more edible oils in local cuisine.
Retail sales of edible oils will be fuelled by the high popularity of home cooking. Traditionally, local consumers have used unbranded cheap varieties of edible oils, which are broadly available across the country.
Tunisians are increasingly eating outside the home, with the popularity of restaurants and fast food outlets continuing to grow throughout the country. This trend is expected to continue over the coming years, with foodservice sales therefore set to see faster growth during the forecast period.
The competitive landscape in edible oils has historically been dominated by Office du Commerce de la Tunisie (OCT) in Tunisia, with this player holding a far larger value share than second placed Agriculture Mediterraneenne (Agrimed). OCT is the main distributor of Huile de Graine, which is the cheapest and most demanded vegetable oil on the market.
Edible oils are staple products which are used daily in the preparation of traditional Tunisian recipes. For this reason, price represents an important factor in consumer purchasing decisions, with economy brands accounting for the majority of sales.
Edible oils is mainly dominated by local brands. Domestic players, including Agriculture Mediterraneenne (Agrimed), Generale Industrielle Alimentaire Slama (GIAS) and Société Tunisienne de Conditionnement de Produits Alimentaires, continue to lead sales thanks to their competitive prices and long-standing presence in the category.
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