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Country Report

Edible Oils in

Edible Oils in the Netherlands

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Edible oils experienced overall stagnating demand in 2019 due to the contrasting performances of the largest categories; sunflower oil, which continued to decline in retail volume sales, and olive oil, which continued to record solid growth. Dutch consumers are increasingly turning to olive oil as a healthy option, due to increasing awareness of its contribution to preventing heart disease, while its versatility means that they are choosing refined olive oil for cooking, and premium cold-pressed extra virgin olive for dressings or other cold preparations, refraining from using the latter for cooking due to its low smoke point.

Sales of other edible oil supported by trend for niche coconut oil

Demand for other edible oil experienced an improvement, driven in part by the healthy living trend and increasing interest in coconut oil, although the offer remains fairly limited compared to more well-known products such as sunflower oil. Increasing awareness of the benefits of using coconut oil has in part been fuelled by social media, which features various recipes using this type and its inclusion in various cooking trends.

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

The niche of rapeseed oil continued to record the strongest performance in 2019, growing from a low base, and the highest unit price within the category, with consumers attracted to its many health benefits. These include low saturated fat, vitamin E content, which is an antioxidant, in addition to the oil being a strong source of omega 3,6 and 9.

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Edible oils continued to be dominated by private label with retailer Albert Heijn BV strengthening its leadership due to the performance of its AH line in olive oil. The player continued to gain value share from its closest competitors Unilever, and other private label lines such as Superunie, Jumbo, Lidl and Aldi.

Premium brand Iliada benefits from interest in gourmet food

Extra virgin olive oil Iliada from Ambrosia recorded the strongest current value growth in 2019, supported by its premium image and price. Iliada is produced from a variety of olives to offer a wide range of products that appeal to consumers who are interested in gourmet dishes.

Consumers’ search for coconut oil leads them to interesting niche brands

With an increasing interest in niche edible oils amongst Dutch consumers who are searching for greater differentiation from olive oil, a number of smaller players continue to introduced exciting and interesting edible oils. De Smaakspecialist remains the leading player that offers coconut oil under other edible oils with two brands of organic coconut oil called Bio Today and Raw Organic Food, which are both available from major retailers such as Albert Heijn and Jumbo.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Netherlands?
What are the major brands in Netherlands?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Sales of other edible oil supported by trend for niche coconut oil

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Premium brand Iliada benefits from interest in gourmet food

Consumers’ search for coconut oil leads them to interesting niche brands

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Dutch consumers demand both convenience and healthy meal solutions, encouraging foodservice suppliers to adapt to their offers accordingly
Rising health consciousness impacts both retail and foodservice
Scope to expand for suppliers with rising demand for meat-free meal solutions

Consumer Foodservice

Delivery platforms address demand for both convenience and healthy meal solutions expanding their target audience
Foodservice players must adapt to a wider variety of demands from different consumer profiles
Supermarkets expand their services to offer customers greater experience

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Edible Oils in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Sales of other edible oil supported by trend for niche coconut oil

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Premium brand Iliada benefits from interest in gourmet food

Consumers’ search for coconut oil leads them to interesting niche brands

Overview

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Overview

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Table of Contents

Edible Oils in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Sales of other edible oil supported by trend for niche coconut oil

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Premium brand Iliada benefits from interest in gourmet food

Consumers’ search for coconut oil leads them to interesting niche brands

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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