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Country Report

Edible Oils in

Edible Oils in the Netherlands

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Olive oil has further potential

Olive oil is set to register sustained growth over the forecast period. Although the product will be more mature, it will capture a larger consumer base as more people in the Netherlands adopt its use.

Lesser-known edible oils achieve growth through exposure and education

Edible oils will see more promotion of alternative products during the forecast period. As sales of edible oils are mature, manufacturers and retailers will focus on promoting lesser-known products that have had more limited distribution in health or ethnic stores.

COMPETITIVE LANDSCAPE

Iliada profits from the greater attention paid to gourmet and premium olive oil

Rising interest in and demand for gourmet cooking is encouraging more people to discover and adopt premium olive oil as a cooking ingredient. Smaller niche brands such as Iliada are growing from more selective distribution in specialist gourmet food stores to gaining a presence in supermarkets.

Bertolli invests to consolidate with variety in packaging formats

In olive oil, the more intense promotion of gourmet formulas placed greater pressure on more traditional brands, such as Bertolli, which also faced more competition from private label and the promotion of more varied options among retailers’ brands during 2018. Bertolli has introduced an advertising campaign and in-store promotion aimed to revamp the brand and consolidate it as one of the favourites among Dutch consumers.

Rice oil presents a healthier alternative for cooking

Rice oil is widely used in countries such as Thailand but knowledge and awareness of it is still relatively low among Dutch consumers. Rice oil is mainly found in specialist food stores that sell ethnic food and ingredients, such as Toko’s, but has seen slowly increasing presence in mainstream channels, including larger supermarkets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Netherlands?
What are the major brands in Netherlands?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Olive oil has further potential

Lesser-known edible oils achieve growth through exposure and education

COMPETITIVE LANDSCAPE

Iliada profits from the greater attention paid to gourmet and premium olive oil

Bertolli invests to consolidate with variety in packaging formats

Rice oil presents a healthier alternative for cooking

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Soaring consumer confidence fuels eating and drinking out
Suppliers also embracing social media for communication
Food trucks growing in popularity among main packaged food brands

Consumer Foodservice

Home delivery increasingly chosen for convenience
Growing offer of natural, organic and premium concepts
Variety, enjoyment and nutrition trends fuelling demand

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Edible Oils in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Olive oil has further potential

Lesser-known edible oils achieve growth through exposure and education

COMPETITIVE LANDSCAPE

Iliada profits from the greater attention paid to gourmet and premium olive oil

Bertolli invests to consolidate with variety in packaging formats

Rice oil presents a healthier alternative for cooking

Overview

Why buy this report?

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Overview

Why buy this report?

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Table of Contents

Edible Oils in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Olive oil has further potential

Lesser-known edible oils achieve growth through exposure and education

COMPETITIVE LANDSCAPE

Iliada profits from the greater attention paid to gourmet and premium olive oil

Bertolli invests to consolidate with variety in packaging formats

Rice oil presents a healthier alternative for cooking

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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