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Edible oils experienced overall stagnating demand in 2019 due to the contrasting performances of the largest categories; sunflower oil, which continued to decline in retail volume sales, and olive oil, which continued to record solid growth. Dutch consumers are increasingly turning to olive oil as a healthy option, due to increasing awareness of its contribution to preventing heart disease, while its versatility means that they are choosing refined olive oil for cooking, and premium cold-pressed extra virgin olive for dressings or other cold preparations, refraining from using the latter for cooking due to its low smoke point.
Demand for other edible oil experienced an improvement, driven in part by the healthy living trend and increasing interest in coconut oil, although the offer remains fairly limited compared to more well-known products such as sunflower oil. Increasing awareness of the benefits of using coconut oil has in part been fuelled by social media, which features various recipes using this type and its inclusion in various cooking trends.
The niche of rapeseed oil continued to record the strongest performance in 2019, growing from a low base, and the highest unit price within the category, with consumers attracted to its many health benefits. These include low saturated fat, vitamin E content, which is an antioxidant, in addition to the oil being a strong source of omega 3,6 and 9.
Edible oils continued to be dominated by private label with retailer Albert Heijn BV strengthening its leadership due to the performance of its AH line in olive oil. The player continued to gain value share from its closest competitors Unilever, and other private label lines such as Superunie, Jumbo, Lidl and Aldi.
Extra virgin olive oil Iliada from Ambrosia recorded the strongest current value growth in 2019, supported by its premium image and price. Iliada is produced from a variety of olives to offer a wide range of products that appeal to consumers who are interested in gourmet dishes.
With an increasing interest in niche edible oils amongst Dutch consumers who are searching for greater differentiation from olive oil, a number of smaller players continue to introduced exciting and interesting edible oils. De Smaakspecialist remains the leading player that offers coconut oil under other edible oils with two brands of organic coconut oil called Bio Today and Raw Organic Food, which are both available from major retailers such as Albert Heijn and Jumbo.
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Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Edible Oils industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.