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Country Report

Edible Oils in

Edible Oils in the Netherlands

34 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Edible oils generated positive but steady sales growth in 2017. Maturity, signalled by high per capita use, explains its stability, as in other developed packaged food categories. However, demand continued to be influenced by shifts driven by health and a higher interest in cooking amongst consumers, with manufacturers and retailers responding with more choices and options.

COMPETITIVE LANDSCAPE

Edible oils has a division between established larger manufacturers, which are present with major brands, and the strong position of private label. Many Dutch consumers do not see the added-value of paying a higher price for ‘A’-brand edible oils, choosing private label instead. The strengthening position of private label in categories such as olive oil and sunflower oil created more pressure on manufacturers to innovate or invest in trade marketing activity to secure their positions.

PROSPECTS

Olive oil is expected to continue to generate healthy value growth over the forecast period at constant 2017 prices, although lower than the average registered over the review period, as the product reaches a new phase of maturity. Prevention of health problems and rising interest in the Mediterranean diet amongst Dutch consumers will be the main trends behind the expected sustained demand for olive oil. More people are expected to switch to olive oil as a main cooking ingredient, while the range of products is set to expand, boosted by higher knowledge and education regarding product types and production processes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Netherlands?
What are the major brands in Netherlands?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2012-2017
Table 2 Sales of Edible Oils by Category: Value 2012-2017
Table 3 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 4 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 6 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 7 Distribution of Edible Oils by Format: % Value 2012-2017
Table 8 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 9 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

Edible Oils in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2017
Summary 4 Unilever Nederland BV: Key Facts
Summary 5 Unilever Nederland BV: Operational Indicators
Summary 6 Unilever Nederland BV: Competitive Position 2017

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Outlook

Major concern for the origin of products triggers demand for organic products

Outlook

Changes in distribution bring opportunities to stock more products

Outlook

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Edible Oils in the Netherlands

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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Table of Contents

Edible Oils in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Edible Oils in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Major concern for the origin of products triggers demand for organic products

Changes in distribution bring opportunities to stock more products

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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