Domestic brands will continue to emphasise their domestic origins during the forecast period. This is a strong strategy, as domestic origin remains a strong trend, with Finnish consumers trusting the quality of domestic products and being eager to support the local economy and employment.
The private label segment is enjoying increasing consumer interest in Finland and more sophisticated edible oils are being offered. For example, the trusted Pirkka line by the retailing giant, Kesko, includes such products as the organic extra virgin olive oil, Pirkka Luomu ekstra-neitsytoliiviöljy, and extra virgin garlic-chili flavoured olive oil under its more premium, Pirkka Parhaat (Pirkka Best) private label range.
Finnish consumers are becoming increasingly interested in sustainability. Domestic manufacturers, in particular, are working to address this issue, pointing out that purchasing local products also guarantees greater sustainability.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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