Private labels are expected to continue to draw consumer attention throughout the forecast period. This is being supported by the fact that private label players are tempting consumers with sophisticated products at competitive prices, such as seen with Kesko Oyj’s Pirkka Parhaat maustettu ekstraneitsytoliiviöljy (97%) valkosipuli-chili, garlic-chili flavoured extra virgin olive oil; alongside Kotimaista Kylmäpuristettu luomu Rypsiöljy, domestic organic extra virgin rapeseed oil from S Group.
Players are engaging more with customers, thereby boosting brand loyalty. For example, the Keiju brand has been offering a course on cooking with rapeseed oil, sharing tips on how to use rapeseed oil in cooking.
Domestic production is another strong factor driving growth and trends in edible oils. Finnish consumers are known to support the local economy in uncertain times, such as in the aftermath of the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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