Executive Summary

Oct 2019
PROSPECTS
Edible oils needs tactics to fight maturity and stagnated sales

In 2019, edible oils had a slight increase in value sales and only a marginal increase in volume sales. Edible oils is very mature in Finland, with players facing the challenge of stagnating sales across the forecast period.

As home cooking remains popular, manufacturers offer diverse edible oil flavours

As home cooking continues to be popular in Finland, players are offering alternative edible oils to capture the growing audience. Flavoured edible oils is particularly popular, especially when it comes to preparing food; adding ease and convenience to the preparation.

Domestic rapeseed oil goes head-to-head with olive oil

In 2019, rapeseed oil continued to promote its health and wellness qualities to encourage value sales, particularly capturing olive oil consumers interested in healthy lifestyles. Domestic manufacturer Apetit launched its rapeseed oil range in 2017 and expanded in 2018.

COMPETITIVE LANDSCAPE
Domestic players use their local heritage to their advantage

Heavy competition in edible oils demands strong marketing and advertising strategies from players. Virgino takes advantage of being a local player, featuring the product of Finland logo on its bottles.

Players should focus on quality and ecological issues to capture consumers

In 2019, there were no new product developments within edible oils. Launches most recent to 2019 were the organic Urtekram Estate olive oil extra virgin and organic Urtekram olive oil extra virgin, which catered to the growing demand for organic olive oil.

Advertising gets digital as campaigns increase consumer knowledge of edible oil

When it comes to internet advertising, Keiju has tapped into the health and wellness trend by launching an oil academy on its website. Here consumers can learn all about the health benefits of different oils through different quizzes, and Keiju also encourages the use of rapeseed oil consumption through recipe ideas.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Finland?
  • What are the major brands in Finland?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Finland - Category analysis

HEADLINES

PROSPECTS

Edible oils needs tactics to fight maturity and stagnated sales
As home cooking remains popular, manufacturers offer diverse edible oil flavours
Domestic rapeseed oil goes head-to-head with olive oil

COMPETITIVE LANDSCAPE

Domestic players use their local heritage to their advantage
Players should focus on quality and ecological issues to capture consumers
Advertising gets digital as campaigns increase consumer knowledge of edible oil

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle
Competitors stood out by using authentic flavours, domestic ingredients and innovation
In a competitive landscape, players focus on innovation and fulfilling consumer demands 
Hypermarkets gain success at the expense of smaller grocery retailers
Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice
Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand
Consumer Foodservice
Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources