Executive Summary

Nov 2018
PROSPECTS
Sunflower oil the best performer in volume terms as falling prices spur sales

Sunflower oil recorded by far the strongest volume growth of any edible oils category in 2018 as falling unit prices made this type of oil more appealing to consumers. Sunflower oil has also benefited from its reputation as a healthy type of oil for frying and cooking.

Soy oil registers strong growth due to its rising reputation as a healthy oil

Soy oil was the best performing edible oils category in value terms in 2018 and this was largely due to rising demand for organic, non-hydrogenated versions of soy oil, which tend to be considerably more expensive than standard references. Soy oil is high in Omega 6 fatty acids and non-hydrogenated variants contain numerous essential nutrients which cannot easily be obtained from other types of vegetable and seed oils.

Unit price increases continue to stifle demand for olive oil

Demand for olive oil continued to decline sharply in 2018 as strong unit price growth meant that very many Spanish households have reduced their usage of olive oil. Olive oil was previously used in the preparation of all dishes, with many people even using olive oil for frying.

COMPETITIVE LANDSCAPE
Mercadona’s private label products underpin the retailer’s leading position

The leading of player Mercadona is based on its offer of high-quality olive oil at affordable prices. The chained retailer’s strategy has changed from focusing on its Hacendado private label, which was previously supplied solely by Sovena, to focusing more on branded products.

Deoleo SA remains the leading manufacturer of branded products

The leading branded player Deoleo offers several brands, including Carbonell, Koipesol and Hojiblanca. The company’s sale growth continues to outpace the category average as all of its brands have a well-deserved reputation for high quality and all of them have sizeable and loyal consumer audiences.

Sovena weathers the storm of declining demand for its olive oil

Until 2017, 12th-placed Sovena was the sole supplier of olive oil to Mercadona’s Hacendando private label. This situation has since changed however and Mercadona now works with various manufacturers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Spain?
  • What are the major brands in Spain?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace
War on food waste suppresses retail volume sales across packaged food
Private label remains a strong player despite facing headwinds in some categories
Modern grocery retailers to become even more dominant in packaged food retailing
Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice
The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies
Consumer Foodservice
Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources