The increasing interest in healthier diets and healthier lifestyles that swept through the Serbian population towards the end of the review period is expected to continue building during the forecast period as well. Within this context, is very likely that the desire to live healthier will impact the decisions of consumers when it comes to buying edible oils, with olive oil and other edible oils set to be the big winners as sunflower oil continues to fall out of favour.
Rising prices across all categories of edible oil are set to have a major impact on consumer choice during the forecast period, at a time when the rising cost of living is motivating many Serbians to review their spending habits, including economising on essential foodstuffs such as edible oils. Widespread price sensitivity at a time of high inflation will inevitably motivate consumers to favour products offered under price discounts, while also pushing him towards less expensive options such as economy brands and cheaper types of edible oils generally.
Shortages of sunflower oil are expected to remain a major issue in Serbia during the early stages of the forecast period, with high prices and more limited availability expected to have a particularly negative impact on foodservice customers. The rising price of sunflower oil is likely to encourage foodservice operators to search for less expensive edible oil options, with palm oil likely to emerge as a popular choice.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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