Other edible oil holds low share within overall edible oils in Brazil. However, it represents the greatest potential for innovation via premiumisation.
Retail demand for edible oils, like other essential commodities, is very much in line with the size of the population, and therefore is expected to record stable but undynamic growth over the forecast period. While soy oil enjoys significant penetration of Brazilian households, consumers with higher purchasing power are migrating towards olive oil and the use of air fryers as an alternative way to reduce fat in their diets as they attempt to adopt healthier habits.
Traditionally, olive oil from the Mediterranean is considered to offer the best quality, while Brazil, given its climate, has never positioned itself in the global market as a major producer of this product. Olive trees need low temperatures in the period before flowering and, therefore, traditionally, there was limited enthusiasm to invest in producing olive oil in Brazil.
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This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.See All of Our Definitions
This report originates from Passport, our Edible Oils research and analysis database.
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