Executive Summary

Nov 2018
PROSPECTS
Shy signs of economic recovery allow consumers to trade up slowly in edible oils

Brazil has faced economic recession since 2014, with GDP decline, lower disposable income per household, higher unemployment, high inflation and a turbulent political environment. This has impacted several types of consumer goods significantly as consumers have chosen lower-value products due to having more restricted budgets.

Olive oil drives most value growth with price inflation due to currency fluctuation

While the slow trade-up in edible oils took off in the second half of 2017, the Brazilian real faced devaluation against foreign currencies due to the instability of the political scenario, with presidential elections set to occur in October and two extremists likely to win office. As most olive oil sold in Brazil is imported, currency devaluation has a direct effect on its prices.

Health and wellness trends continue to influence how consumers choose oil

While soy oil still dominates Brazilian edible oils, it is slowly and consistently losing share to other varieties such as rapeseed oil and olive oil due to consumers’ increasing concern with health and wellness on several different fronts. Consumers are increasingly aware of their health and are choosing healthier options across major food categories whenever they can.

COMPETITIVE LANDSCAPE
Multinationals Bunge and Cargill jointly continue to dominate edible oils in Brazil

Edible oils in Brazil continues to be saturated as multinational corporations own plantations and manufacturing plants for raw materials such as soy and corn all around the country. Bunge Alimentos SA is projected to increase its leadership slightly in 2018, due to the good performance of its Soya brand and its strong distribution network, which is a competitive advantage in the country considering its magnitude and lack of infrastructure.

Although still a small base, private label vegetable and seed oil grows steadily

Unlike other countries, especially in North America and Western Europe, private label has not yet gained traction in Brazil across several food categories. Consumers generally perceive private label as lower in quality, and even during economic recession prefer to trade down to cheaper brands instead of experimenting with private label.

The olive oil leadership remains with Gallo but Andorinha innovates with local flavour

Gallo is a distant leader among olive oil brands, primarily because it is a traditional, renowned brand with a good cost-benefit perceived by consumers. It is also present in several foodservice restaurants across the country, which increases the brand’s visibility.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Brazil?
  • What are the major brands in Brazil?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Brazil - Category analysis

HEADLINES

PROSPECTS

Shy signs of economic recovery allow consumers to trade up slowly in edible oils
Olive oil drives most value growth with price inflation due to currency fluctuation
Health and wellness trends continue to influence how consumers choose oil

COMPETITIVE LANDSCAPE

Multinationals Bunge and Cargill jointly continue to dominate edible oils in Brazil
Although still a small base, private label vegetable and seed oil grows steadily
The olive oil leadership remains with Gallo but Andorinha innovates with local flavour

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Consumer Foodservice
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources