Edible oils remain very popular in Morocco, as they form part of the local cuisine and most people in the country cook their main dishes with oil. Moreover, edible oils are also used to prepare different types of salads and are amongst the main ingredients when making local pastries and cakes, such as chebakia.
Olive oil is set to record the strongest performance in edible oils in current value terms in 2020. The increasing availability of olive oil in Morocco is hampering the growth of other types of vegetable and seed oils in the country, and its perception as a healthy dietary addition resonates with Moroccan consumers who are seeking to boost their wellbeing and immunity in the wake of the COVID-19 pandemic.
Many products that are rich in omega-3 have been launched within edible oils in Morocco and are becoming more widely available in higher volumes throughout modern retail outlets. Other varieties are labelled as being organic, and some indicate that the process of collecting olives from farms was carried out by hand.
Lesieur Cristal SA is set to maintain its strong lead in edible oils in Morocco in current value terms for the foreseeable future. This is mainly because the company has been operating in Morocco for a very long time and has succeeded in developing a strong relationship with local consumers, who have a positive perception of its products.
The trend towards healthier eating and the consumption of fresh products will continue to strengthen in Moroccan across the forecast period, thanks to the growing number of media campaigns that promote healthy eating and encourage people to buy health and wellness products. Mediterranean gastronomy, especially Italian cuisine, is becoming more popular every year, which positively affects sales of olive oil.
Although packaged olive oil is set to perform well in 2020 and boost sales for many players within edible oils, many Moroccans still prefer to buy olive oil in bulk from local farmers. This is because it is cheaper, and tends to be high quality.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Edible Oils research and analysis database.
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