Edible oils will always be very popular in Morocco, as they form part of the local cuisine. Most people in Morocco cook all their main dishes with olive oil, and they even consume it with bread during breakfast.
Many products which are rich in omega 3 have been launched in edible oils in Morocco. Others are labelled as being organic, and some indicate that the process of collecting the olives from the farms was carried out by hand.
Continuous population growth and growing urbanisation in Morocco are expected to fuel sales of edible oils over the forecast period. Many products in this category are widely used in the preparation of different local Moroccan meals and will thus continue to be household essentials.
Lesieur Cristal continued to lead edible oils in Morocco in value terms in 2018. This is mainly because the company has been operating in Morocco for a very long time and has succeeded in developing a strong relationship with local consumers.
In Morocco, many people still buy olive oil in bulk from local farmers, as it is cheap, whilst also offering high quality. The main season for unpackaged olive oil in Morocco is around September/October, when production increases dramatically in the country and prices are more competitive.
The trend towards healthier eating habits and fresh products is growing strongly in the Moroccan market. This is mainly thanks to the growing number of media campaigns which promote healthy eating and encourage people to buy health and wellness products.
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