Executive Summary

Nov 2018
PROSPECTS
Edible oils will always be part of Moroccan cuisine

Edible oils will always be very popular in Morocco, as they form part of the local cuisine. Most people in Morocco cook all their main dishes with olive oil, and they even consume it with bread during breakfast.

The health and wellness trend will drive sales over the forecast period

Many products which are rich in omega 3 have been launched in edible oils in Morocco. Others are labelled as being organic, and some indicate that the process of collecting the olives from the farms was carried out by hand.

Urbanisation and the growing population will drive sales

Continuous population growth and growing urbanisation in Morocco are expected to fuel sales of edible oils over the forecast period. Many products in this category are widely used in the preparation of different local Moroccan meals and will thus continue to be household essentials.

COMPETITIVE LANDSCAPE
Lesieur Cristal continues to lead edible oils

Lesieur Cristal continued to lead edible oils in Morocco in value terms in 2018. This is mainly because the company has been operating in Morocco for a very long time and has succeeded in developing a strong relationship with local consumers.

Unpackaged olive oil remains popular

In Morocco, many people still buy olive oil in bulk from local farmers, as it is cheap, whilst also offering high quality. The main season for unpackaged olive oil in Morocco is around September/October, when production increases dramatically in the country and prices are more competitive.

Companies compete in the health and wellness segment

The trend towards healthier eating habits and fresh products is growing strongly in the Moroccan market. This is mainly thanks to the growing number of media campaigns which promote healthy eating and encourage people to buy health and wellness products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Morocco?
  • What are the major brands in Morocco?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Morocco - Category analysis

HEADLINES

PROSPECTS

Edible oils will always be part of Moroccan cuisine
The health and wellness trend will drive sales over the forecast period
Urbanisation and the growing population will drive sales

COMPETITIVE LANDSCAPE

Lesieur Cristal continues to lead edible oils
Unpackaged olive oil remains popular
Companies compete in the health and wellness segment

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources