Edible Oils in Morocco

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Edible Oils industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Edible Oils industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Edible Oils in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Edible Oils in Morocco?
  • Which are the leading brands in Edible Oils in Morocco?
  • How are products distributed in Edible Oils in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Edible Oils in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Edible oils remain popular in Morocco, but growth slows as raw materials become harder to come by
Olive oil sees the best performance in edible oils in 2020, hampering growth in other categories
Growing health and wellbeing trend and drives sales in healthy and organic edible oils

RECOVERY AND OPPORTUNITIES

Long-standing presence and good reputation will maintain Lesieur Cristal’s lead, but other players will gain share
Companies will compete in the health and wellness segment as Moroccans focus on good nutrition
Unpackaged olive oil will hamper growth of packaged varieties

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2015-2020 Table 2 Sales of Edible Oils by Category: Value 2015-2020 Table 3 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 4 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 6 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 7 Distribution of Edible Oils by Format: % Value 2015-2020 Table 8 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 9 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces Growth in limited-service restaurants drives sales of packaged food to foodservice
Consumer Foodservice
Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco Food delivery platforms and social media influencers take on crucial roles in a competitive arena Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Edible Oils research and analysis database.

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