Executive Summary

Nov 2018
PROSPECTS
Private label records a good performance in 2018

Against a backdrop of economic instability marked by decelerating growth since 2016, private label was a refuge for consumers looking for economy and value-for-money products in this category. This was especially the case in more expensive oils such as olive oil, where consumers are still learning about the differences and advantages compared to other types.

Functional ingredients continue to differentiate branded products

To remain attractive amidst the expansion of cheaper private label products that offer edible oils that are considered “healthier” such as rapeseed, sunflower and olive at more affordable unit prices, brands such as Gourmet are betting on fortified and functional ingredients. Fortification with vitamins A, D and E and Omega fatty acids aid the brands’ attempts to retain consumers and halt any switch to cheaper alternatives, for example cooking fats or illegal edible oils.

Illegal edible oils continue to cause problems in Colombia

Mixes of different oils of unknown origin from independent operators not using technically correct or clean processing for sale in small quantities at lower prices are some of the forms of illegal edible oils in Colombia, which, according to trade sources, account for close to 30% of total oils sold in the country. Consumers searching for economy products come to this black market, which can be a danger to health as incorrect oil processing can result in product contamination.

COMPETITIVE LANDSCAPE
Team Foods Colombia retains leadership of edible oils

Team Foods Colombia SA strengthened its leadership of edible oils in 2018, gaining value share. The company is greatly renowned for being innovative with recent launches such as Gourmet coconut oil or Olivetto olive oil with an intense and soft flavour.

Lloreda SA records biggest increase in share in 2018

Team Foods Colombia, Lloreda SA experienced the biggest gain in value share due to the introduction of Premier Light and Premier Canola, both responding to visible consumer preferences. Premier Light, with a lower percentage of saturated fat, and Premier Canola, a rapeseed oil that benefits from the good performance that this oil type is enjoying, were driven by the health and wellness trend.

Competition within olive oil intensifies

The price hurdle that was a barrier for the expansion of olive oil consumption has been addressed by the arrival of a plethora of brands that are increasing the product’s exposure. Consumers benefit from an increasing offer in a wider price range, including private label, which has decisively helped to popularise olive oil in Colombia.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Colombia?
  • What are the major brands in Colombia?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Colombia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness megatrend shaping packaged food
More intelligent expenditure within packaged food
Packaged food companies challenged during economic downturn
Rise of discounters having major impact on packaged food
Economic development to boost overall packaged food sales

FOODSERVICE

Sales to Foodservice
Popularity of Asian cuisine boosting noodles foodservice sales
Packaged flat bread also performing well
Pizza consumption remains strong
Consumer Foodservice
Brands diversifying to attract more consumers
Mergers and acquisitions impact consumer foodservice
Moderate independent foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources