Executive Summary

Nov 2018
PROSPECTS
Further growth mainly due to rising prices within edible oils in Germany

Over the forecast period, edible oils is set to continue to record growth at constant 2018 prices in Germany. Growth is set to be mainly due to two reasons: on the one hand, demand for edible oils will continue to grow in Germany, as more and more consumers prefer plant-based oils over animal fats as the former is considered to be healthier.

Olive oil’s positive outlook due to higher-value offerings

For the important category of olive oil, which was the best performing within edible oils in Germany towards the end of the review period, further considerable growth is expected over the forecast period. While prices are rising in the context of rather unfavourable harvests with a shortage in supply playing a certain role in this, growth will also be due to German consumers trading up, either from other edible oils to olive oil or within olive oil to higher value offerings, for example, (super) premium products or organic products as an alternative to conventionally grown olive trees.

Unpackaged oils expected to remain rather insignificant over the forecast period

The importance of unpackaged edible oils (those edible oils sold in bulk and thus excluded from Euromonitor International’s data) will continue to be quite low in Germany. Unpackaged sales compared to overall consumption will remain very small, especially in volume terms, with no noteworthy shift from unpackaged to packaged products or vice versa expected to be observed over the forecast period.

COMPETITIVE LANDSCAPE
Peter Kölln expected to remain the most important branded player

Peter Kölln, the only branded player with a double-digit value share of edible oils in Germany in 2018, is expected to remain the most important manufacturer of branded products over the forecast period. With Mazola, Livio and Biskin, the company owns three well-known and well-liked products in Germany.

Dominant role of private label is not set to come under threat in Germany

When looking at the overall competitive environment within edible oils in Germany (even in value terms), it is clear that it is a category dominated by private label. For everyday purposes, many German consumers find edible oils offered by private label more than adequate, and in this they are quite often supported by the results of such alternatives in independent product tests, for example, by consumer watchdogs Stiftung Warentest and Ökotest.

Product ranges likely to widen

Nevertheless, especially, but not exclusively, for special occasions, many Germans also turn towards products offered by manufacturers of branded products, such as Peter Kölln and also other, smaller and often quite specialised players, for example, regional oil mills or international sales booths at farmers’ markets. For this reason, it is expected that the already quite wide product range will become even more extensive over the forecast period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Edible Oils in Germany

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Germany?
  • What are the major brands in Germany?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Germany - Category analysis

HEADLINES

PROSPECTS

Further growth mainly due to rising prices within edible oils in Germany
Olive oil’s positive outlook due to higher-value offerings
Unpackaged oils expected to remain rather insignificant over the forecast period

COMPETITIVE LANDSCAPE

Peter Kölln expected to remain the most important branded player
Dominant role of private label is not set to come under threat in Germany
Product ranges likely to widen

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018
Higher consumer confidence promotes interest in added-value products
Strong competition, with a wide range of different players
Modern grocery retailers continue to dominate distribution
Further low annual growth expected

FOODSERVICE

Sales to Foodservice
Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments
Consumer Foodservice
Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources