Executive Summary

Nov 2019
PROSPECTS
Strong health-driven demand, particularly amongst the elderly

The rise in consumer interest in health and nutrition is having a marked positive impact on the performance of some edible oils, supported by prominent media attention on the benefits of oils such as olive oil and flaxseed oil. Olive oil is particularly rich in oleic acid, which is claimed to help to reduce blood pressure and aid the burning of fat to help with weight loss, while flaxseed oil contains high levels of Omega 3 fatty acids, which are associated with a range of health benefits, ranging from combatting anxiety and depression to improving eye health.

Health trend supports premiumisation

Supported by the rise in health-focused demand, premium-positioned oils performed well at the end of the review period. Japanese consumers proved increasingly willing to pay higher prices for high-quality products perceived to offer significant health benefits, with flaxseed oil taking over from coconut oil as the key driver of growth in other edible oil, the fastest-growing category at the end of the review period.

Shift in perception of fat providing a boost to edible oils

The rising popularity of edible oils is being supported by a shift in consumer perceptions of fat. Carbohydrates, particularly sugars, are increasingly seen as a greater threat to health than fat, with many consumers adopting low-carb diets which place an emphasis on fats to provide energy.

COMPETITIVE LANDSCAPE
Nisshin Oillio retains lead but sees share decline

Nisshin Oillio Group Ltd remained the largest player in edible oils in 2019. The company has been prominent amongst the major players in developing sales of premium-positioned products such as flaxseed oil and higher-end sesame oil, as well as increasing its market-leading share in olive oil.

Manufacturers focus on upmarket development

Manufacturers are increasingly focusing on shifting their product ranges upmarket, as sales of standard-priced oils and traditional products such as rapeseed oil and soy oil witness decline.

J-Oil Mills working to promote shift to olive oil

J-Oil Mills Inc was the second largest player in edible oils in 2019 but, unlike the leader, Nisshin Oillio, it saw a decline in value sales during the year. This resulted from a poor performance in core standard products, though the company saw rising sales in the premium segment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Japan?
  • What are the major brands in Japan?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Japan - Category analysis

HEADLINES

PROSPECTS

Strong health-driven demand, particularly amongst the elderly
Health trend supports premiumisation
Shift in perception of fat providing a boost to edible oils

COMPETITIVE LANDSCAPE

Nisshin Oillio retains lead but sees share decline
Manufacturers focus on upmarket development
J-Oil Mills working to promote shift to olive oil

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience
Media attention plays key role in shaping demand
Shifting character of demand has potential to destabilise competitive landscape
Consumers drawn to convenient shopping options
Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice
Demographic trends shaping foodservice demand
Labour shortage boosts demand for convenience
Targeting rising inbound tourism
Consumer Foodservice
Demand for convenience boosting consumer foodservice
Health trend exerting a growing influence on consumer foodservice
Instagram places growing emphasis on visual appearance of food and drink in consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources