Executive Summary

Nov 2019
PROSPECTS
Health and wellness trend leads to decline

Both retail current value and volume sales of edible oils posted declines at the end of the review period, with this expected to continue over the forecast period. One of the key reasons is the healthy living trend and respective changes in nutritional habits.

Poor harvests hamper the growth of olive oil, but VAT reduction should help

2018 was a difficult year for the production of olive oil in several regions of Greece. The main causes were the weather conditions, as well as the Dakus, an olive fruit fly.

Unpackaged and home-made olive oil limit the growth potential

Volume sales of olive oil have been declining for some years. Although this was partly due to the poor harvests, as mentioned above, there were also other factors.

COMPETITIVE LANDSCAPE
Private label leads but remains stagnant

Overall private label continued to lead edible oils in 2019. It made significant gains in the category over the early to middle review period thanks to its low retail price and heavy investment by leading grocery retailers in their private label portfolios.

Upfield Hellas and Minerva are the leading branded players

Elais Unilever Hellas and domestic company Minerva were the key branded players in edible oils in 2017. However, in 2018, Unilever Group decided to leave the category of spreads and margarines globally, whilst in Greece it also included the olive oil category.

Flavoured olive oil is a growing segment within olive oil

The Karpea Gourmet Flavours range of aromatic olive oils was launched in AB supermarkets in the middle of the review period. Aromatic natural ingredients such as oregano, chilli and sea salt are infused in extra virgin olive oil from Karpea.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Greece?
  • What are the major brands in Greece?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Edible Oils in Greece - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend leads to decline
Poor harvests hamper the growth of olive oil, but VAT reduction should help
Unpackaged and home-made olive oil limit the growth potential

COMPETITIVE LANDSCAPE

Private label leads but remains stagnant
Upfield Hellas and Minerva are the leading branded players
Flavoured olive oil is a growing segment within olive oil

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2014-2019
Table 2 Sales of Edible Oils by Category: Value 2014-2019
Table 3 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 4 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 6 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 7 Distribution of Edible Oils by Format: % Value 2014-2019
Table 8 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 9 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence
Health and local sourcing are increasingly important in packaged food
Growth of smaller brands leads to greater fragmentation in packaged food
Recovery for hypermarkets, but supermarkets remains the dominant channel
Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice
Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented
Consumer Foodservice
Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources