Executive Summary

Nov 2018
PROSPECTS
Extra virgin olive oil leads sales, despite concerns over fraudulent labelling

Olive oil is the most popular type of edible oil in Switzerland and is set to remain so throughout the forecast period. This can be attributed to the fact that olive oil is considered to be healthier than other edible oils due to its monounsaturated fatty acids.

Strong euro leads to less cross-border shopping and pushes domestic sales

At the end of 2017, the euro gained ground against the Swiss franc for the first time since 2015, following the Swiss National Bank’s removal of the euro cap. This situation is set to have a positive impact on edible oils sales going forward.

High-quality premium oils drive sales

Olive oil is set to remain the fastest growing area within edible oils in 2018. It is expected that demand for olive oil will remain high throughout the forecast period.

COMPETITIVE LANDSCAPE
Migros remains undisputed leader

Migros continued to lead sales in edible oils in 2018. The company is set to experience success throughout the forecast period due to its extensive range of private label edible oils, with consumers seeking affordable prices and good quality products.

Private label dominates sales

Private label ranges dominated edible oils sales in 2018. The popularity of private label ranges in edible oils is not expected to change over the forecast period given leading retailers Migros and Coop both offer an extensive range of private label edible oils within different price groups.

SALOV records most dynamic growth

Thanks to the excellent performance of its olive oil brand Filippo Berio, SALOV registered the strongest growth in edible oils during 2018. Filippo Berio recorded strong growth during the review period and remains very popular with Swiss consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in Switzerland?
  • What are the major brands in Switzerland?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our

Packaged Food market research database.

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources