Olive oil is the most popular type of edible oil in Switzerland and is set to remain so throughout the forecast period. This can be attributed to the fact that olive oil is considered to be healthier than other edible oils due to its monounsaturated fatty acids.
At the end of 2017, the euro gained ground against the Swiss franc for the first time since 2015, following the Swiss National Bank’s removal of the euro cap. This situation is set to have a positive impact on edible oils sales going forward.
Olive oil is set to remain the fastest growing area within edible oils in 2018. It is expected that demand for olive oil will remain high throughout the forecast period.
Migros continued to lead sales in edible oils in 2018. The company is set to experience success throughout the forecast period due to its extensive range of private label edible oils, with consumers seeking affordable prices and good quality products.
Private label ranges dominated edible oils sales in 2018. The popularity of private label ranges in edible oils is not expected to change over the forecast period given leading retailers Migros and Coop both offer an extensive range of private label edible oils within different price groups.
Thanks to the excellent performance of its olive oil brand Filippo Berio, SALOV registered the strongest growth in edible oils during 2018. Filippo Berio recorded strong growth during the review period and remains very popular with Swiss consumers.
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