Fast Food in Austria

PROSPECTS

Healthy development ahead after some fluctuations

After fluctuations in 2016 and 2017, fast food in Austria will see more linear development in the forecast period. Growth in outlet number is expected to be positive and value sales growth is expected to remain at a good level, notably stronger than in full-service restaurants or overall consumer foodservice.

Plenty of untapped potential for many categories

Asian fast food was still very small at the end of the review period, with presence only in urban areas and much untapped potential. Burger fast food experienced increasing competition from full-service restaurants focused on burgers in the review period.

COMPETITIVE LANDSCAPE

McDonald’s in danger of losing larger share

McDonald’s Franchise GmbH leads not only fast food but overall consumer foodservice with its large restaurant chain and strong brand recognition. The company is very likely to remain the leading player throughout the forecast period.

Few big players are expected to see strong expansion

Burger King master franchisee TQSR Holding & Development GmbH announced a partnership with motorway restaurant operator, Rosenberger Restaurant GmbH, to open Burger King restaurants at Rosenberger sites in Austria by early 2019. The Burger King outlets located at motorway service stations as of early 2018 have performed very well.

Several big players with an uncertain future

The financial troubles of several leading players in fast food in Austria are expected to deteriorate in the forecast period. M&D Restaurant Development GmbH, the Dunkin Donuts’ master franchise in Austria, filed for bankruptcy in mid-2016 but continued to operate its outlets in 2017.

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