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Learn moreMay 2018
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After fluctuations in 2016 and 2017, fast food in Austria will see more linear development in the forecast period. Growth in outlet number is expected to be positive and value sales growth is expected to remain at a good level, notably stronger than in full-service restaurants or overall consumer foodservice.
Asian fast food was still very small at the end of the review period, with presence only in urban areas and much untapped potential. Burger fast food experienced increasing competition from full-service restaurants focused on burgers in the review period.
McDonald’s Franchise GmbH leads not only fast food but overall consumer foodservice with its large restaurant chain and strong brand recognition. The company is very likely to remain the leading player throughout the forecast period.
Burger King master franchisee TQSR Holding & Development GmbH announced a partnership with motorway restaurant operator, Rosenberger Restaurant GmbH, to open Burger King restaurants at Rosenberger sites in Austria by early 2019. The Burger King outlets located at motorway service stations as of early 2018 have performed very well.
The financial troubles of several leading players in fast food in Austria are expected to deteriorate in the forecast period. M&D Restaurant Development GmbH, the Dunkin Donuts’ master franchise in Austria, filed for bankruptcy in mid-2016 but continued to operate its outlets in 2017.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Austria market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.