Competitive Landscape
Danone Sa? Gains Share in Plant-Based Yoghurt as Promotions Defend Shelf Space
The plant-based dairy competitive environment in Spain remains moderately concentrated, with Danone SA and Mercadona SA holding the two largest shares in 2026 at 23% and 21%, respectively. Over the 2021 to 2026 period, the industry has become slightly more concentrated, as Danone SA has consistently increased its share, rising from 17% in 2021 to 23% in 2026, while Mercadona SA's share has remained relatively stable, fluctuating between 20% and 21% before settling at 21% in 2026.
Hi Vegs! and Mommus Target Cheese with Collaborative Launch
Product innovation continues to shape opportunities in plant-based dairy, with notable launches in 2026 focusing on expanding the appeal and versatility of plant-based cheese. In December 2025, Hi Vegs! by Mommus introduced Fresco Tipo Burgos Natural, a plant-based alternative to traditional Burgos-style fresh cheese, distributed in Carrefour in a 190g format.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Spain?
- Which are the leading brands in Plant-based Dairy in Spain?
- How are products distributed in Plant-based Dairy in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Spain - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Alpro Accelerates Growth with Convenient Meal Replacement Innovation
Liquats Vegetals Sa Drives Premium Value with Flavour-Led, Clean-Label Drinks
Alpro Dominates Yoghurt as Oat Milk and Clean-Label Launches Power Growth
Private Label Reshapes Plant-Based Yoghurt as Growth Accelerates
Fortified Launches and Local Sourcing Drive Added Value
Legal Certainty and Transparent Labelling Build Consumer Trust
Danone Sa? Gains Share in Plant-Based Yoghurt as Promotions Defend Shelf Space
Hi Vegs! and Mommus Target Cheese with Collaborative Launch
Mercadona Leverages Private Label Strength to Maintain Channel Dominance
Dia, Mercadona and Eroski Drive Digital Convenience with Logistics Upgrades
Liquats Vegetals Sa Drives Growth with Health and Indulgence Launches
Dairy Products and Alternatives in Spain - Industry Overview
2026 Developments
Key Data Insights
Health, Convenience and Indulgence Drive Value Growth
High-Protein Dairy and Fromage Frais Capture New Occasions
Functional Wellness Drives Innovation as Benecol Returns
Brands to Target Health and Convenience to Drive Premium Sales
Consumer Demand for Ingredient Transparency and Functional Benefits to Increase
Hipp and Puleva to Innovate with Portioned and On-The-Go Formats for New Occasions
Mercadona Sa Leverages Private Label Loyalty to Widen Its Lead
Private Label Consolidates Supermarket Dominance
Retailers Invest in Digital and Convenience to Drive E-Commerce Growth
Postres Reina Sa and Agotzaina Innovate with Egg-Based Protein Desserts
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!