The rate of growth in retail constant value sales of plant-based dairy will accelerate sharply in 2023 and remain robust during the remainder of the forecast period. Easing inflationary pressure is likely to pay an important role in this by slowing unit price growth, as will a widening product offer in plant-based drinks.
The emerging plant-based cheese category will continue to see double-digit growth throughout the forecast period, as both the product offer and distribution widen and consumer awareness grows. To date, category sales have mainly been generated by two brands: Violife (Upfield) and Vegan Feel (Garcia Vaquero), which were both launched in 2020.
Sustainability will continue to rise up the agenda of consumers, with a heightened focus on using local ingredients, which lowers food miles and thus carbon footprint, and manufacturers will seek to leverage this in their brand positioning. This is true of packaged food in general, but it is particularly the case in plant-based dairy, as sustainability can be a key reason for consumers switching from traditional dairy products.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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