Plant-based dairy is set to achieve solid growth thanks to a growing number of young consumers, mainly millennials and Generation Z. In terms of buying criteria, these consumers are seeking products that are healthy, and who avoid dairy products due to negative media information that they are harmful to the digestive system.
Plant-based dairy products are expected to become more accessible to consumers in the coming years in the form of lowering unit prices, which in turn will help generate more demand. Currently, these goods carry much higher unit prices than comparative dairy products, which prevents them from being massive, limiting their sale to a small consumer base.
Initially, plant-based dairy products were distributed through health and beauty specialists and other non-grocery retailers as the brands that were available, mainly in other plant-based milk, were imported or handcrafted. However, since 2017, the products have been available in supermarkets, which became more evident after Laive launched its line of almond, quinoa, and coconut drinks in 2019.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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