Competitive Landscape
Noumi Extends Its Lead as It Follows Changing Consumer Preferences
Plant-based dairy in Australia is concentrated, with Noumi Ltd and The Sanitarium Health Food Co together expected to hold nearly half of all retail value share in 2026, at 48%. Noumi leads with a 26% share, ahead of Sanitarium at 22%, while third-placed Vitasoy Australia Products Pty Ltd is set to decline to 14%.
Danone Moves to Acquire Made Group, While Launches Invigorate Sales
The most notable merger in 2026 is Danone’s agreement to acquire Made Group, owner of the Cocobella brand and other health-focused beverage lines. This transaction is expected to enhance Danone’s position in coconut yoghurt and functional nutrition, leveraging Made Group’s local distribution and innovation capabilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Australia?
- Which are the leading brands in Plant-based Dairy in Australia?
- How are products distributed in Plant-based Dairy in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Australia - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Solid but Slowing Growth Due to Economic Headwinds
So Good Redefines Nutrition to Defend Premium Pricing
Strengthening Functional Indulgence through Innovation
Coles and Woolworths Likely to Favour Proven Brands as Value Drives Shelf Space
Barista-Style Oat Milk and Fortified Claims Set to Redefine Everyday Choices
Noumi Extends Its Lead as It Follows Changing Consumer Preferences
Danone Moves to Acquire Made Group, While Launches Invigorate Sales
Supermarkets Maintains Its Lead as Retail E-Commerce Reshapes Routine Shopping
Café-Led Brands and Rapid Delivery Boost Product Trials and Discovery
Flavour and Texture Move the Category beyond Substitution
Flagship Launches Redefine Plant-Based
Stronger Players Profit as the Bar for Entry Rises
Dairy Products and Alternatives in Australia - Industry Overview
2026 Developments
Key Data Insights
Moderate Value Growth Amid Budget Pressures
Dairy Dominance and Plant-Based Dynamism
The Convergence of Wellness and Indulgence
Supermarkets and Private Label Will Continue to Respond to Value-Driven Shifts in Demand
Functional Innovation and Hybrid Formats to Redefine Consumer Expectations
Bega Maintains Leadership through Its Broad Portfolio
Lactalis Emerges Due to Fonterra Ownership Change, with More Moves in the Pipeline
Tahini Neri Leverages Cultural Innovation for Retail Expansion
Coles and Woolworths Reinforce Dominance of Supermarkets, While Retail E-Commerce Surges
Retail E-Commerce Accelerates as Supermarket Omnichannel Platforms Lead Online Dairy Sales
Tahini Neri and Raw C X Weis Drive Retail Discovery through Partnership Launches
Fortification and Format Innovation Lead the Agenda
Standout Launches Translate Trends into Products
Competitive Pressure and Emerging White Spaces
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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