Competitive Landscape
Oatly and Valio Reinforce Leadership as Private Label Gains Ground
Plant-based dairy in Sweden remains highly concentrated, with Oatly AB holding a dominant position in 2026 at 60%. Although Oatly's share has declined from 65% in 2021, it still retains a clear lead, with Valio Sverige AB emerging as the next strongest player, growing its share from 4% in 2021 to 12% in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Sweden?
- Which are the leading brands in Plant-based Dairy in Sweden?
- How are products distributed in Plant-based Dairy in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Sweden - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Sales Improve Due to Better Flavour and Texture of Plant-Based Dairy
Casheury Elevates Premium Fermented Cheese
Versatile Innovation Drives Renewed Value Growth
Oat-Based Producers Refine Taste to Capture Selective Consumers
Brands Set to Drive Premium Expansion
Oatly and Valio Reinforce Leadership as Private Label Gains Ground
Supermarkets Maintain Dominance as Price Sensitivity Rises
E-Commerce Attracts Urban Shoppers with Niche and Premium Options
Dairy Products and Alternatives in Sweden - Industry Overview
2026 Developments
Key Data Insights
Modest Growth Amid Cautious Consumer Outlook
Indulgence and Wellness Trends Continue to Win Active Consumers
Brands Capture Flexitarian Demand with Hybrid Products
Hybrid Innovation and Premiumisation Will Shape Future Value Gains
Plant-Based Options to Outpace Growth as Dairy Maintains Lead
Arla Foods Strengthens Leadership as Private Label Gains Ground
Skånemejerier’S Proviva Acquisition Boosts Functional Dairy Innovation
Supermarkets Defend Lead as Discounters Expand Reach
E-Commerce Attracts Shoppers Looking for Convenience
Lindahls and Verum Expand Functional Indulgence and Wellness
Hybrid Launches and Wellness Claims Drive Premium Competition
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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